Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

How to Succeed at Customer Service [PODCAST]

By Sandler Training / August 19, 2020

Mike Montague interviews Ray Setter on How to Succeed at Customer Service.

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Benchmarking for Client Satisfaction

By Tom Wilson / July 11, 2020

The value of client retention is significant, especially when compared to the cost of customer acquisition.

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Measuring Value Levels in a Customer Journey

By Bartek Posmyk / March 20, 2020

In order to combat this frustration and fear of product obsolescence, producers offer you over-the-air updates that upgrade your product’s software to perform new tasks and make your user experience in general more satisfying.

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The Retail Champion’s Playbook

By Rob Fishman / January 9, 2020

Retail champions never stop asking themselves questions about how to improve the customer experience. The answers to these questions generate a unique playbook for your store that sets it apart from competitors.

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Five Trends Sales Professionals Should Watch for in 2020

By Dave Mattson / December 31, 2019

As 2019 draws to a close, it makes sense to survey the landscape and take note of the ideas and innovations that are most likely to affect markets, and sales teams, in the year to come. With that in mind, here are five emerging trends we at Sandler believe sales professionals should be on the watch for in the year 2020.

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In Major Account Relationships, Retention is not a Noun

By Brian Sullivan / November 26, 2019

And we’ve all heard how even a small increase in a firm’s overall major client retention rate has an exponentially positive effect on revenues and profits.

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How to Succeed at Asking for Referrals

By Sandler Training / October 14, 2019

Mike Montague interviews Carlos Garrido on How to Succeed at Asking for Referrals In this episode:
•Why do we struggle to ask for referrals?
•Attitudes to help you get business from referrals

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Client Experience Creates Competitive Advantage

By Jonathan Farrington / September 25, 2019

We’ve all read the estimates on how much more expensive it is to find new clients than it is to nurture and retain existing ones. One of the most important ways to retain clients is to view an honest understanding of their interactions with your company. What are the different touch points and how well…

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Five Ways to Improve Communication with Current Customers

By Dave Mattson / September 10, 2019

As sales professionals, we sometimes run the risk of over-focusing on the close. By that I mean we secure the first agreement to do business, but then lose track of how important it is to maintain a strong ongoing relationship with current customers – a relationship with honest, continuous two-way communication as its foundation. Here are five…

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Customer Focus Creates Competitive Advantage

By Jonathan Farrington / August 23, 2019

There is one phrase that sets top sales performers apart from the pack: customer focus. This is because outstanding sales results depend on the ability to think from the customer’s point of view, while understanding the customer’s agenda, buying cycle and best interests. Beyond a superficial reading of immediate customer needs, the very best salespeople…

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