Sandler Blog

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How to Succeed at Email Marketing [PODCAST]

By Sandler Training / December 18, 2020

Mike Montague interviews the Email Marketing Heroes, Rob and Kennedy, on How to Succeed at Email Marketing.

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Questions to Ask Yourself Before Hitting “SEND”

By Mike Montague / March 28, 2017

Before we begin, consider these three facts: Targeted email campaigns have an open rate that is 14.32% higher than non-targeted campaigns. (Mailchimp, 2016) The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016. (Statista, 2016) Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than…

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Generate Leads Through Email: Four Tips for Writing Good Sales Emails

By Sandler Training / July 5, 2016

According to Entrepreneur, we receive 193.3 billion emails every day. On average, that means each person’s inbox is hit by about 120 emails a day – with some people receiving less and some receiving many more. Breaking through to your target audience when you’re up against such odds can be tough. Even with all the…

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