Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

Sandler Research Center Report: Pipeline Health

By Tom Wilson / October 15, 2020

Everyone wants to know what business closed today. Or this week. Or this quarter. But is that really all we should be asking? Make no mistake. These are all critical key performance indicators (KPIs). It’s worth noticing, though, that what closed today, this week, and this quarter all are lagging indicators. Arguably more important in…

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Enterprise Sellers: Five Ways to Engage Existing Accounts for New Business

By Brian Sullivan / July 30, 2019

Landing the right enterprise account is a big achievement, with new revenue and healthy margins being two obvious things to celebrate. But unlike smaller account wins, the real significance of the victory is the huge potential for growth over time. Of course, enterprise pursuits require much time and effort, and bring unique challenges for sales…

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In Enterprise Pursuits, It’s About Time

By Brian Sullivan / June 28, 2018

Of the many daunting challenges that sales teams face in selling into complex enterprise accounts, one of the most frustrating is that of long, drawn-out sales cycles. Months can pass, even years, while pursuing a major opportunity with an enterprise account, an opportunity that may or may not be won. As that precious time passes,…

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Time – The Competitive Advantages of a Long Sales Cycle

By Brian Sullivan / May 23, 2017

There are several significant challenges that sales representatives and sales teams face in selling into complex enterprise accounts. One of the most daunting is that enterprise sales cycles can be long and drawn out. Months and years can pass while pursuing an opportunity with an enterprise organization. And as the time passes, the doubt, uncertainty,…

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