Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

Utilize the Holiday Season to Build More Connections

By Sandler Training / November 21, 2016

Once Thanksgiving rolls around, many of us sales people feel fat and happy, and decide to pull off the throttle and take some down time. After all, nobody really wants to talk to sales people, make decisions, or think about expenditures. Right? Wrong! The little known secret is that the holiday season is a fantastic…

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Networking vs. Notworking

By Angie Bush / October 27, 2016

These days, salespeople get asked to participate in numerous prospecting activities that include group networking events. Often times, it can be difficult to translate these types of events into actual dollars. Networking can be an effective way to capture business and increase your brand’s awareness and should be a part of any salesperson’s healthy behaviors. When…

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Why Your Next Trade Show Should Have Your Maximum Interest

By Sandler Training / February 2, 2016

Got a trade show coming up for your company? The common attitude is that you need to ramp up with lots of zip and swag to attract people and get them to buy. This is the wrong approach. Here are some tips on why and how to make your next show far more valuable: 1.…

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Summit Series: Day two at a Glance

By Sandler Training / March 17, 2014

Going against the grain, Sandler Training switched up the agenda from previous years and started Day 2 with separate breakout sessions for clients and trainers. And despite the packed agenda from Day 1 and continued fun out on the town, the energy was palpable early Friday morning. Client sessions were full of humor, best practices,…

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Summit Series: Day One at a Glance

By Sandler Training / March 14, 2014

Eager to learn and ready to network, clients and trainers attending the 2014 Sandler Summit were blown away by the sales training insights, tips, stats and best practices shared throughout the sessions. Here are a few of our favorite moments: • Strategy, insight and humor from CEO Dave Mattson started the momentum and got the…

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Summit Series: Mattson Opens with Strategy and Tips for BAT

By Sandler Training / March 13, 2014

Dave kicked off the Sandler Summit, bright and early, to an eager crowd waiting to hear what’s in store for Sandler this year, ranging from enhanced sales training programs to book launches. He quizzed the group on sales statistics, shared tips to improve behaviors, told stories about how his attitudes about motivation were formed and…

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Networking Works!

By Abby Donnelly / September 1, 2011

Attending a networking event? WHY?? That may seem like a strange question, but time is one of our most limited resources! Taking a few minutes to evaluate why you should attend THIS particular networking event may save you hours of unproductive time and energy. Often, sales professionals tell me that they make their decision to…

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How Your Mom Prevents You From Networking Effectively

By Hamish Knox / July 13, 2011

If you’re like most salespeople, you don’t know how to network effectively. Usually you’ll wing it, improvise, or spend time with colleagues or clients you know really well instead of engaging prospects. When I ask, “why you don’t approach prospects at networking events?”, I’d get a lot of “I don’t knows.” What you don’t know,…

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Making Decisions for Other People

By Sandler Training / February 15, 2011

I had an interesting conversation at a social event that made me recognize that I, along with people in general, seem to want to make decisions for other people. This is an interesting observation from a sales perspective and it’s also applicable in our everyday lives. Let me share the story: An acquaintance and I…

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A Simple Trust-Building System That Works Every Time

By Will Crist / June 10, 2010

The other day, people in the training center were discussing how they go about building trust. The group shared lots of ideas, and every idea they shared would probably do the trick. When all was said and done, we had a list of about twenty things people could do to build trust. Over time, doing…

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