Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

What’s Your Strategy for Building Trust with Prospective Customers?

By Chip Reichhard / July 9, 2018

All things being equal, people tend to buy from people they like and trust.  All things being unequal, the same principle applies.  Three key things to understand: People who are like one another, tend to like one another. People who like one another, tend to trust one another. People tend to do business with people…

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3 Simple Ways to Increase Client Referrals

By Mike Montague / October 31, 2017

Getting started in sales, or increasing your success once you’ve established yourself, can be a very challenging task. One of the hardest parts of this process is securing leads. What’s even harder is ensuring those leads are qualified. To grow as a salesperson, mastering this aspect of your career is key. Below I have identified three…

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