Sandler Blog

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Why People Buy

By Sandler Training / April 10, 2018

Uncover what really drives sales as you interact with prospects.

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Want to Stand Out in Sales? Work on Your 30-second Pain Pitch

By Jim Dunn / December 6, 2010

Why should we buy from you? What makes you different than my current _______? Why should I invite you in to see me? We are already doing business with you so why should we look at this new product /service? Sound familiar? A bit tired of hearing this? Get used to it. This is simply…

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