Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

What We’re Missing While Our Prospect is Talking

By Hamish Knox / March 5, 2021

Just as it doesn’t matter what we say, it matters what our prospect hears, how we listen to our prospect while determine whether we succeed in getting paid on the information we gather instead of going into knowing mode and presuming a sale when none may exist.

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How to Succeed at Sandler Rule #41 – There Are No Bad Prospects, Only Bad Salespeople [PODCAST]

By Sandler Training / October 21, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated…

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How to Succeed at Prospecting During a Crisis

By Sandler Training / April 17, 2020

Mike Montague interviews Mike Crandall about how to succeed at prospecting during the pandemic.

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How to Succeed at Managing the Prospect’s Emotions

By Sandler Training / March 19, 2018

Jim Barnoski, Sandler trainer, talks about how to manage the prospect’s emotional reactions to the sales process. Often, talking about things like budget, the prospect’s problems, or even the people involved in the buying decision will trigger negative emotions in your prospect. If you can’t prevent or get rid of them, the prospect might get…

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