Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

Why Do People Buy From You?

By Will Crist / June 7, 2010

How would you answer this question: Why does someone or a firm engage you or decide to buy from you? Take a moment and write down the reasons you think people buy. From what I have seen in most professional schools, people compete to have the best grades, the most outstanding ideas and the most highly…

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Presidents Talk to Presidents: Shorten Your Selling Cycle with EBS

By Tim Roberts / April 20, 2010

“Equal business stature, that’s all I want–to be treated as an equal. I have earned that right. Yet to a gatekeeper or prospect, I am the lowest form of humanity.” So lamented a friend of mine over a recent lunch of burgers, fries and a heaping plate of frustrated sales efforts. As a sales trainer,…

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Don’t Tell Me What to Do!

By Dave Mattson / April 5, 2010

I don’t know about you, but I have never liked being told what to do. I don’t think I’ve ever met anybody who did respond well to that kind of instruction, even when the person in charge-a coach at sports, for example-clearly knew what he was doing if the message is delivered wrong. It doesn’t…

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I Love Voicemail!

By Sandler Training / March 24, 2010

While some salespeople might see voicemail as a dead end or a link in a long game of phone tag, opportunists see it as a chance to learn even more about the prospect before interacting with them. If you listen closely to a prospect’s outbound voicemail message, you can pick up clues to help you…

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