Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

Email Is Not a Sales Strategy

By Sandler Training / July 1, 2010

I don’t like emails! Thought I’d get that out on the front end so there’s no mystery as to where I am heading. Now you’re wondering what in the world has happened. What did he do wrong? What caused such a negative reaction to something as simple, routine and harmless as email? Well, actually it’s…

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Becoming a Trusted Advisor (Not Just a Vendor)

By Sandler Training / May 14, 2010

As a sales trainer with Sandler Training, I spend a lot of time talking to my clients and I get paid to work with them in four areas of their business: Strategy, Structure, Staff and Skills. Because I spend hours talking to them, I learn quite a bit. And despite that fact, they still manage…

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Is a Good Offense Always the Best Defense?

By Dave Mattson / March 23, 2010

It’s March Madness time, which I enjoy, but not always for the same reasons my friends do. Because I’m in sales, it’s fun just to watch the teams execute their strategies and then try to figure out how these strategies apply to my own profession. And what stands out, season after season, is how predictable…

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