Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

Five Ways to Change the Dynamic Between Marketing and Sales

By Jamie Bernier / April 22, 2021

Have you ever noticed that the people in sales and the people in marketing often seem to be on the opposite sides of important discussions?

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Isn’t It Time We Re-Defined Selling?

By Jonathan Farrington / August 23, 2019

What we do know is that in today’s world of selling, there is less and less room for apprenticeship. Selling has become an exclusive club of highly skilled professionals, where product knowledge, time management skills, objection-handling, cold calling techniques, and the ability to distinguish between features and benefits for instance, are the cost of membership,…

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Market Your Way into a Successful Year

By Lisette Howlett / January 11, 2018

Here is a 5 step TOTAL marketing process to design, plan, act on and measure your marketing program this year. 1. Target your audience. Think carefully about your ideal customer. The clearer you are about who you are targeting, the more focused you can be with your marketing approach.  Narrow down customers’ unique pains instead of what “features” make your…

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