Sandler Blog
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Here’s an interesting question for you: How much is it costing your company to generate one lead? Here’s another equally interesting question: How many leads does your company need to generate to create one sale? I have spent the past two weeks asking those two questions of friends, colleagues, fellow sales commentators, clients, and prospects…
Read MoreUse of ‘Pareto Thinking’ is highly relevant and important when applied to sales people. For example, 20% of sales people’s activities will create 80% of sales achieved, which has enormous consequences on how to optimise and manage lead generation activities. Generating leads is an important sales activity that plants the seeds of growth for sustainable…
Read MoreWhat we do know is that in today’s world of selling, there is less and less room for apprenticeship. Selling has become an exclusive club of highly skilled professionals, where product knowledge, time management skills, objection-handling, cold calling techniques, and the ability to distinguish between features and benefits for instance, are the cost of membership,…
Read MoreEvery salesperson dreams of getting good leads. But what are you supposed to do when you get one? Let’s assume Marketing has gone to the trouble of generating a hot lead for you. Now it’s your job to treat that lead with the respect it deserves, by maximizing the possibility of turning it into a…
Read MoreRule #4: Become a servant leader. Put the needs of your team first. In today’s world, often times we’ve got to make sure that with all the things going on we’re ultimately judged based on is our team producing? You’re the leader. Senior Execs aren’t looking around saying; “Hey, person number one, person number three.”…
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