Sandler Blog

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How to Succeed at Sandler Rule #24: Product Knowledge Can Be Intimidating When Used at the Wrong Time [PODCAST]

By Sandler Training / June 22, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated…

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How to Succeed at Giving Sales Presentations

By Sandler Training / March 20, 2018

In this special bonus episode, Dave Mattson talks about a common problem with sales presentations. If you wait until the end of the presentation to close, you put too much pressure on you and the prospect. Learn how to prevent this pressure and succeed at giving sales presentations. The How to Succeed Podcast is a…

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The Best Presentation You Will Ever Give Is One Your Prospect Will Never See

By Brad McDonald / March 13, 2017

Sandler Rule: The best presentation you’ll ever give is one your prospect will never see.  Now there’s a selling rule that counters all traditional sales philosophies; and what does it even mean?  Let’s decipher it. Traditional sales training says present, present, present and close, close, close – convince your prospect with a compelling presentation, show…

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