Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

How to Succeed at Sandler Rule #19 – Never help the prospect end the interview

By Sandler Training / May 15, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

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Sandler Rule: Sales is a Broadway Play Performed by a Psychologist

By Brad McDonald / May 15, 2020

How do your prospects feel after sitting across from you in a sales call?

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How to Succeed at Sandler Rule #10 – Develop a Prospecting Awareness [PODCAST]

By Sandler Training / March 13, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

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How to Succeed at Prospecting Your Own Clients [PODCAST]

By Sandler Training / August 9, 2019

David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his…

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How to Succeed at Understanding Your Prospect’s Motivation

By Sandler Training / April 16, 2018

Learn how to uncover and understand the prospect’s buying motivations. What could be more important in sales than understanding why people buy? Mike Crandall, Sandler trainer and author, talks about the key factors for motivation.  Get Mike’s book on motivational management at shop.sandler.com or Amazon. The How to Succeed Podcast is a public and free…

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It’s A Sales World

By Brad McDonald / August 24, 2017

A while back I attended a one-day Prospecting Boot Camp for salespeople in the heart of downtown London. After nine days of visiting attractions abroad, I decided to let my wife do the final day by herself, so I could endeavor to learn the differences (if any) in the mindset of British salespeople from their…

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Stop Handling Objections and Start Preventing Them!

By Joe Ippolito / March 30, 2017

In working with thousands of salespeople and sales managers, a consistent area of concern they have is to improve on their stall and objection handling skills. When prospects say things like “we’re not quite ready,” “your price is too high,” “were staying where we are,” “you do the same thing my current supplier does,” I…

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Questions to Ask Yourself Before Hitting “SEND”

By Mike Montague / March 28, 2017

Before we begin, consider these three facts: Targeted email campaigns have an open rate that is 14.32% higher than non-targeted campaigns. (Mailchimp, 2016) The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016. (Statista, 2016) Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than…

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9 Words & Phrases to Avoid with a Sales Prospect

By Dave Mattson / March 14, 2017

Whether it is time for a touch-point call or you’re visiting a new prospect for the first time, incorporating one or more of these phrases into your approach could be a deal killer. From giving your prospect an easy way to put things off to using too much jargon or lingo, it’s time to strike…

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