Sandler Blog

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What’s Your Strategy for Building Trust with Prospective Customers?

By Chip Reichhard / July 9, 2018

All things being equal, people tend to buy from people they like and trust.  All things being unequal, the same principle applies.  Three key things to understand: People who are like one another, tend to like one another. People who like one another, tend to trust one another. People tend to do business with people…

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Uncovering the Prospect’s Budget with Josh Seibert [PODCAST]

By Sandler Training / July 27, 2017

Welcome to Selling the Sandler Way, with your host Dave Mattson, the president and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler selling system. Dave Mattson: Hey. Welcome. Today we’re talking about budget.…

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