Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

How to Succeed at Rule #40 – Fake It ‘Til You Make It [PODCAST]

By Sandler Training / October 13, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated…

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How to Succeed at Better Selling through Storytelling [PODCAST]

By Sandler Training / October 13, 2020

Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling.  Find John Livesay at: https://johnlivesay.com/   In this episode: Best attitude, behavior, and technique to succeed at better selling through storytelling Turn a case study into a case story and people will listen and remember you The key to dealing with rejection is,…

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How to Succeed at Negative Reverse Selling

By Sandler Training / May 17, 2019

Kevin Hallenbeck joins us to talk about the advanced Sandler technique of Negative Reverse Selling. Negative Reverse Selling combines reverse psychology with Sandler’s questioning techniques. This is a very powerful, advanced strategy for getting to the truth in any conversation. The How to Succeed Podcast is a public and free podcast from Sandler Training, the…

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Selling the Sandler Way: Making Channel Sales Work [Podcast]

By Sandler Training / April 5, 2019

Welcome to Selling the Sandler Way podcast. Hosts from Sandler Training will discuss impactful information about trending topics and strategic selling. The Selling the Sandler Way Podcast is brought to you by Sandler Training, the worldwide leader in sales, management, and customer service training. For more information, visit www.www.sandler.com. Find white papers, webinars, and more in…

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How to Succeed at the Science of Selling

By Sandler Training / May 25, 2018

Learn how to find the science and systems in the soft skills of selling. Karl Schaphorst discusses the latest and best practices for the sales profession. Learn the attitudes, behaviors, and techniques behind the science of selling.  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in…

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Six Selling Certainties

By Sandler Training / January 18, 2018

1) If your 30-Second Commercial doesn’t answer a prospect’s “What’s in it for me?” question, there will be nothing in it for you! The objective of a 30-second commercial is to capture a prospect’s attention for the purpose of engaging him or her in a relevant and meaningful conversation, relevant to their needs, wants, challenges,…

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Strategic Selling Using the Sandler Submarine

By Sandler Training / January 16, 2018

Welcome to Selling the Sandler Way, with your host Dave Mattson, the president and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler selling system. The Selling the Sandler Way Podcast is brought…

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Managing Your Sales Pipeline [PODCAST]

By Sandler Training / October 13, 2017

Welcome to Selling the Sandler Way, with your host Dave Mattson, the president and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler selling system. The Selling the Sandler Way Podcast is brought…

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How to Succeed at Finding Pain (Why People Buy) [PODCAST]

By Sandler Training / October 2, 2017

Greg Nanigian, Sandler trainer from Boston and new author of Why People Buy, joins us to talk about the best practices for uncovering Pain. You will learn how to discover why people buy and what to do about it. Greg shares how to start sales conversations that close deals and how to uncover the emotional reasons people buy…

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Top Takeaways from Asking Questions the Sandler Way

By Sandler Training / August 22, 2017

Have you ever wondered, “What am I doing wrong?” or, “How can I take my practice to the next level?” If you have, you’re not alone, and you’re in luck. Our newest book release, Asking Questions The Sandler Way, answers both of those quandaries and reveals so much more. In the book, Sandler trainer and author, Antonio…

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