Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

How to Succeed at Creating a Proactive Social Selling Plan [Podcast]

By Sandler Training / November 8, 2019

David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at, as well as, the companion video course: This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his…

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LinkedIn the Sandler Way

By Sandler Training / August 21, 2019

Learn how salespeople should leverage the world’s largest professional network.

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Cold Email Prospecting

By Sandler Training / August 21, 2019

Learn how to set more meetings with your ideal prospects.

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Social Selling Success

By Sandler Training / August 12, 2019

Learn how to identifying prospects faster and start more sales conversations.

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10 Ways You Can Use LinkedIn to Prospect More Effectively

By Sandler Training / June 17, 2019

Open opportunities and broaden your prospecting reach.

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6 Ways to Personalize Your Pitch with Social Selling

By Sandler Training / June 14, 2019

Discover how to use social selling as a part of your prospecting strategy.

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Best Practices That Turn Emails Into Phone Discussions

By Sandler Training / June 12, 2019

Turn cold emails into productive conversations.

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Twelve Ways to Build a Mutually Beneficial Social Network Online

By Mike Montague / May 28, 2019

Many sales professionals we work struggle with the question of how to leverage social networking platforms like Facebook, LinkedIn, and Twitter into their business development plan. Here are twelve simple steps you can take that will make it easier for you to launch and sustain mutually beneficial social connections online. Attitude First and foremost, you…

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5 Steps to Building a Relationship with a Prospect Online

By Mike Montague / May 14, 2019

Potential buyers of your product or service – like the rest of us – spend a lot of their time online. This gives rise to a question: What are the best ways to engage with them when a voice to voice or a face to face conversation isn’t a possibility? Here are five simple, effective steps you can follow.

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Why Digital Prospecting Matters

By Mike Jones and Ken Guest / February 26, 2019

Let’s start by talking about the elephant in the room: Cold calling is almost every salesperson’s least favorite topic. In fact, the only two groups who like the idea of cold calling are those who have never done it and sales managers. What do we mean by “cold calling?” Before the Internet, there were two…

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