Why Frontline Managers Should be the Stars of Your Sales Enablement Strategy


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Why Frontline Managers Should be the Stars of Your Sales Enablement Strategy

Join us for this moderated panel with Sales Enablement practitioners from Sandler, HubSpot, and Amazon as they share practical advice on how to help our salespeople execute day-to-day responsibilities


The tools, training, and technology frontline managers need to elevate the skills and stature of their sales team and transform all salespeople from order takers to value makers – for both the organization and customers

  • Cultivate an environment where frontline managers are viewed as extensions of the Sales Enablement organization.
  • Overcome the time compression issue to save managers from constant drowning and reacting to daily fires.
  • Elevate mindset from an ad-hoc mode to a more strategic and programmatic approach.

When you need to develop prospecting techniques that work in a virtual world

Dave Mattson

David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning 

Andrew Quinn

As the VP of Sales Enablement, Andrew is focused on ensuring HubSpot Sellers and Sales Leaders have everything they need to be as effective and productive as possible. His areas of expertise include Sales, Leadership, Learning and Development, and Performance Coaching. 

Michelle Kanan

Michelle is a leading Revenue Enablement professional with over 10 years of experience building and managing enablement strategies, programs, and teams. Michelle leads and develops the enablement strategy for Amazon Web Services’ top High Tech Strategic accounts


Damon Jones

Damon has over thirty years in sales and operations leadership and has spent the last 25 years helping sales professionals and sales and service organizations improve results and raise their acumen. He has a strong track record in growing revenues, exceeding quotas and building high performing teams


Attendees receive a digital sample chapter of John Ross’s book, “Prospect The Sandler Way”.


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