David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in the North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.
David is the author of the Wall Street Journal bestsellers, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and Sandler Success Principles: 11 Insights that will change the way you think and sell. He regularly authors articles for business publications and continues to be involved in the ongoing creation and development of new Sandler training products and programs.
[The Silicon Review] In today’s extremely competitive business environment, having any edge over the competition is advantageous. An empowered, effective sales leader is a crucial component in the success of any company or business. One of the most important tools that a company can have to ensure they stay one step ahead is a strong…Read More
[Training Industry] The business leaders I’ve spoken with recently have said that, in response to the global COVID-19 crisis, they are thinking a lot about protecting their people. They’re also thinking about protecting their organizations and, specifically, on identifying the best ways to hasten, and support, the recovery phase that will follow this challenging and…Read More
Hiring is one of the most important things we can do as a leader… and yet for many of the people we work with, it remains something of a blind spot.Read More
Here, then, are three tips that can help you become more successful as a sales leader in creating a predictable operational rhythm – a cadence – if you find yourself responsible for the performance of a remote sales team.Read More
[CEO World Magazine] Can your team achieve its revenue goals without showing up in person at the office? The answer is yes…if they have the right leadership. Transitioning from a traditional to a remote sales force can be a challenging undertaking even when you have months to plan for it. Yet it can also lead you…Read More
In today’s world, artificial intelligence (AI) is getting more powerful and more prominent in the sales process. What does that mean for professional salespeople? There used to be an occupation called “switchboard operator” – now there isn’t. Fifty years from now, will there no longer be an occupation called “professional salesperson”? We say no. AI…Read More
If you’re a sales leader, you are tasked with striking a delicate balance. Your job is not to sell for the members of your team – selling is what you hire, train, and retain good salespeople to do, after all. Yet your job is to help shape the business development strategies that make the most…Read More
Setting clear expectations is an important part of any sales leader’s working day. Unfortunately, it’s something that doesn’t always happen as effectively or as consistently as we might like. Here are five simple steps you can take to get better at this critical part of the job. Eliminate the words “obvious” and “obviously” from your…Read More
As a sales leader, you’re measured by your team’s performance. Ultimately, you’re judged based on their ability to generate revenues sufficient to meet or exceed your corporate goals. So no matter how good you may have once been as a seller, it’s important to understand that selling is not your job now … and you…Read More