David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in the North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.
David is the author of the Wall Street Journal bestsellers, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and Sandler Success Principles: 11 Insights that will change the way you think and sell. He regularly authors articles for business publications and continues to be involved in the ongoing creation and development of new Sandler training products and programs.
For leaders – and, let’s face it, for everyone else – the last few months have been nothing short of mind-bending. Most of us, in fact, are not even sure how to describe this period.Read More
I believe we should start by simply acknowledging the reality that telling our employees that we have a learning culture does not mean that we actually have a learning culture in our organization.Read More
That said, there are some important topics for sales leaders to cover during each weekly one-on-one meeting with any salesperson.Read More
Sales leaders often become confused by the differences between coaching and managing.Read More
[The Silicon Review] In today’s extremely competitive business environment, having any edge over the competition is advantageous. An empowered, effective sales leader is a crucial component in the success of any company or business. One of the most important tools that a company can have to ensure they stay one step ahead is a strong…Read More
[Training Industry] The business leaders I’ve spoken with recently have said that, in response to the global COVID-19 crisis, they are thinking a lot about protecting their people. They’re also thinking about protecting their organizations and, specifically, on identifying the best ways to hasten, and support, the recovery phase that will follow this challenging and…Read More
Hiring is one of the most important things we can do as a leader… and yet for many of the people we work with, it remains something of a blind spot.Read More
Here, then, are three tips that can help you become more successful as a sales leader in creating a predictable operational rhythm – a cadence – if you find yourself responsible for the performance of a remote sales team.Read More
[CEO World Magazine] Can your team achieve its revenue goals without showing up in person at the office? The answer is yes…if they have the right leadership. Transitioning from a traditional to a remote sales force can be a challenging undertaking even when you have months to plan for it. Yet it can also lead you…Read More