From Enterprise to SMB sized organizations looking to scale, Sandler is the only training provider with the breadth and depth to help you take the next step
Our franchises offer a tremendous opportunity for growth. Achieve work/life balance, earn the money you deserve, and make a difference in the lives of your clients!
We provide instruction in more than 25 languages and 24 countries around the world
Best Franchise to Own with More than 230 Centers World-wide
The Sandler® Business Model and Key Revenue Sources
Sales Training
The “growth engine” for your business, provides sales professionals in small- to mid-size sales organizations with training that lasts between 12 and 24 months.
Private Training On-Site
Offered on a monthly retainer basis to provide you with predictable income and make the training investment more manageable for your client.
Leadership Training
Arms emerging leaders with new ways to meet the challenges of advanced responsibilities and build more unified and productive teams.
Management Training
Helps sales managers and general managers develop the skills they need to shape productive behavior, cooperation, collaboration and accountability.
Customer Service Training
For a client’s team members who serve customer needs, deal with difficulties and solve problems as part of their jobs.
Executive Coaching
Helps sales representatives, sales managers and selling teams succeed by using Sandler’s highly systematic approach to winning accounts.
Corporate Training
Provides training in servicing large, multinational corporations with multiple locations.
Have an initial phone call with the Director of Franchise Development for preliminary information and questions.
Brochure and Franchise Call or Visit
Review the Sandler Franchising Brochure and have the opportunity to call or visit other Sandler Franchise owners.
Submit Application
Complete and submit our confidential application to see if you qualify.
Receive the FDD
You will receive a copy of our Franchise Disclosure Document to review.
Discovery Day
Meet our CEO, David Mattson and other business units for Discovery Day at Sandler's Corporate Office in Owings Mills, Maryland
Send Paperwork, Agreement and Payment
Send a copy of your incorporation documents, your signed Franchise Agreement and submit payment for your initial franchise fee.
How Sandler supports you throughout the process:
Held at the Sandler Corporate Headquarters in Owings Mills, Maryland five times per year, we use our Initial Training program to help get our franchisees off to a quick start.
Each franchisee is assigned a personal business coach. Your coach will have decades of experience in sales, leadership, training, and in many cases, were successful Sandler franchisees themselves. The coaches will help you personalize and internalize the Sandler concepts and business model so you can learn to practice what we preach.
Twice a year in Baltimore, we gather hundreds of Sandler trainers from around the world to share best practices, announce new products and services, and network with each other to build our businesses. Also, once a year in Orlando, we convene with our clients at the world-class Sandler Summit event.
Your franchise comes with a customizable website template and the marketing support you need to help you generate leads, close prospects, and retain your client base. The National Branding Campaign is a pooled resource for the national promotion of the Sandler brand, public relations, and strategic advertising initiatives. We provide sales and marketing materials, marketing boot camps, social media calendars, and other marketing content assets such as blogs, podcasts, webinars, videos, newsletters, and books.
Held bi-weekly on Mondays and Thursdays, the Sandler coaches lead a best practice discussion for the franchisees. Mondays are beginner-level topics, and Thursdays are advanced sessions. Both are designed to cover Sandler material as well as important business skills, strategies, and tactics.
Our Learning Management System (LMS), known as Sandler Online, houses thousands of additional assets to help you and your clients. Our trainer toolbox includes PowerPoints, Leader’s Guides, and worksheets for training sessions. You can view online courses, search resource libraries, create your talk tracks in a Virtual Playbook, and scour the archives from David Sandler himself as well as past internal conferences.
We are an Award-Winning Franchise System
Sandler is regularly recognized as one of the top franchises, top training companies, and most effective training solutions in the world.
Sandler has over 270 locations in approximately 30 countries and 15 languages.
You will own a Sandler franchise with non-exclusive rights to your local territory. Franchise owners build a sales and management training business to service local client organizations directly.
If you are looking for a franchise opportunity outside of the US, please contact [email protected]
Alana shares her love for the Sandler Network, noting that what she loves about the business is that she's able to create balance as a mother, wife, and business owner.
There are no better role models than what she's experienced at Sandler. The power of the network is fueled by passion and support of hundreds of other business owners. Alana shares how she is inspired every day.
The training and support that we receive from corporate is the best. It is just simply outstanding. We have the best of both worlds at Sandler. We have the ability to run our own business, in our own way, around some proven best practices and tips. At the same time, we get complete support from the broader organization.
Sandler-trained salespeople close more sales, more profitably, and consistently than any other training.
What I thought I bought was a simple sales training business for a one-man show. It has turned into a business that has affected hundreds and thousands of lives.
What I thought I bought was a simple sales training business for a one-man show. It has turned into a business that has affected hundreds and thousands of lives. We’re literally treated like royalty when we go into our clients’ offices. We never pay for lunch. We try and they will say, ‘No, let me pay, you’ve really helped us so much!’
Companies are realizing that they have to be better. They have to invest in their people if they’re going to have exponential growth.
Dan & Lisa Nausley,
Chattanooga, TN
I am very, very proud to be part of what I consider to be the #1 selling organization in the world today.
Lorraine Ferguson,
Albany, NY
Sandler gives us outstanding support: website tools, search engine optimization tools, email marketing and ways for me to brand my business in my local market.
Mark McGraw,
Alpharetta, GA
The recurring revenue model, the depth and expertise, the years that Sandler’s been at this, the quality of the materials makes this THE best choice, period.
Matt Neuberger,
Baltimore, MD
As I look back on my almost 20 years of business experience, my decision to buy a Sandler franchise is clearly the best decision I’ve made.
Starting your own business is absolutely daunting, but the support from the home office has been just terrific. They’re there for you, they’re friendly, and they get back to you when you leave a message. As I look back on my almost 20 years of business experience, my decision to buy a Sandler franchise is clearly the best decision I’ve made.
I got tired of Corporate America and the rat race. Sandler gave me the way to have my own business but have the safety of support.
One of the reasons I bought a franchise is because I got tired of Corporate America and the rat race. I wanted to have my own business, but I didn’t want to start from scratch. Sandler gave me the way to have my own business but have the safety of support. I’ve owned my franchise for 18 years now and it’s the best decision I’ve ever made.
My business investment in a Sandler franchise turned out to be a rewarding life experience.
Jorge Saunders,
Colombia
I bought a life-changing business which makes business more successful and the people in the company more successful in their lives.
When I bought the Sandler Franchise, I thought I bought the way to help companies to be more successful. Now I have found out that I bought a life-changing business which makes business more successful and the people in the company more successful in their lives.
Sandler operates around the world. The same Sandler rules apply and work no matter what part of the world you are from.
I started my Sandler journey 11 years ago. Sandler operates around the world. We bring in the same system and ask the individuals to bring in their own personality and marketplace. The same Sandler rules apply and work no matter what part of the world you are from.
The key reason I joined Sandler is its philosophy. Success is a key factor in our lives; attitude, behavior and techniques are part of our goals.
We started the Sandler franchise in Chile more than five years ago. The key reason I joined Sandler is its philosophy. Success is a key factor in our lives; attitude, behavior and techniques are part of our goals. At Sandler we develop successful people.
If I returned 10 years from now, again I would prefer Sandler Training to any other franchisee options available on the market.
Sandler Training has also provided me great satisfaction at personal, professional and economic levels. If I returned 10 years from now, again I would prefer Sandler Training to any other franchisee options available on the market.
Frequently Asked Questions about Sandler
For over 50 years, Sandler has been helping salespeople take control of the sales process, helping leaders identify and remove blind spots and bottlenecks, and helping professionals around the world level up their career.
Our training system is designed to create lasting performance improvement through reinforcement, a process designed to be ongoing to build on prior learning. Our business model around that training creates recurring revenue and additional income streams for you as the franchisee.
The franchise fee for a U.S. franchise is $49,000 USD. Franchise prospects should have a net worth of $250,000 USD.
While Sandler does not offer financing, there are a number of third-party vendors that can assist in financing your purchase of a Sandler franchise.
While we don’t publish financials in our Franchise Disclosure Document (FDD), you can better understand the business by reading the FDD and talking with our existing franchise owners about what you can expect to make.
You don’t need training experience. Sales experience and middle/upper management skills are ideal, though.
No. As your business grows, though, you may want to add an administrative assistant. Then, as your workload increases, you may want to add sales associates as needed.
You will receive 9-10 days of Initial Training at our corporate headquarters in Owings Mills, Maryland. You will also have a coach to help you as long as you are in business.
Franchise owners typically begin their businesses within one to three months after they sign the Franchise Agreement.
Initially no, but within six months of signing the Franchise Agreement you will need to secure a suitable office space for your public training.
Yes, you can sell your business at any time, subject to the approval of the Sandler Home Office and your compliance with the applicable transfer provisions in your Franchise Agreement.
Fill out the form below and have a no-obligation call with a franchisor/brand recruitment specialist.
