About Sandler
The World’s Largest Training Organization
There's nothing "soft" about these skills...
We specialize in solving the tough, complex business challenges through proven systems for communicating with, developing, and motivating people.
Your definitive path to Sales Mastery
The Sandler Selling System has helped over 1 million salespeople sell more and sell more easily by avoiding the games buyers play and empowering the salesperson to take control of the conversation.
Your guide to Organizational Excellence
Our management and executive leadership programs provide you with the strategies to build a bulletproof business through collaboration, accountability, and productive coaching conversations.
Your GPS to Sustainable Success
We not only provide the skills necessary to grow your business, but we help you develop the attitudes and habits necessary to implement those techniques consistently and effectively over time.
Our Founder's Philosophy
At Sandler, we pride ourselves in practicing what we preach and living the core values defined by our founder, David Sandler, which have led to 50+ years of success for us and our worldwide list of clients.
In 1967, David Sandler realized that the traditional sales model was broken. Feature and benefit selling, discounting, and high-pressure tactics had led to a downward spiral, and salespeople were one of the most hated professions with lawyers and politicians. They deserved better. Prospects deserved better. And, he set out to design a better methodology, based on behavioral psychology that worked for both parties.
He developed the Sandler Selling System because he believed:
- Salespeople are professionals and deserve respect.
- The prospect must qualify for the salesperson’s time.
- Salespeople must follow a repeatable and scalable system.
Who We Are Now
Being in the right place and the right time can make all the difference in sales. We can serve more places, 250+ locations in 30+ countries and 15+ languages, than any other training organization in the world.
David H. Mattson, President and CEO
Mattson worked closely with Sandler in the early days of the organization and assumed leadership in 2007. Mattson is a 7-time best-selling author, sales and management thought leader and keynote speaker around the world. He has added numerous programs to Sandler’s portfolio including Sandler Enterprise Selling, Leadership for Organizational Excellence, and Strategic Customer Care.
Why Sandler Works!
We have collected the best practice for sales, leadership and organizational success from thousands of trainers and millions of participants around the world for over 50 years.
30,000+ people trained per year
500,000~ hours of training around the globe each year
50% more salespeople hit quotas than those without Sandler
88% of salespeople said their sales strategy improved
96% of clients polled would recommend Sandler