David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in the North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.
David is the author of the Wall Street Journal bestsellers, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and Sandler Success Principles: 11 Insights that will change the way you think and sell. He regularly authors articles for business publications and continues to be involved in the ongoing creation and development of new Sandler training products and programs.
Managers often get caught up in their day-to-day activities, and forget to focus on their employees. Getting caught in these leadership traps can be a drain on resources and cause your leadership to be questioned or dismissed. Focus on the positive changes you can make as a manager and you will see a positive response…Read More
The explosion of social media has created lots of new opportunities for your company when it comes to sales prospecting. Utilizing the tools available to you can expand your business and be a source of continuous lead generation. Or it can cause a very embarrassing publicity nightmare. Here are five rules you should follow to…Read More
No matter what your definition of leadership is, being an effective leader is something every manager struggles with. Managerial skills are often picked up over time and with trial and error methods. You may learn that techniques that worked perfectly in one office failed miserably at your next managerial position. While leadership is in no way a…Read More
Take a look at your workforce. Chances are high that it’s generationally diverse, with Boomers, Generation Xers, and Millennials working at every level. That last cohort – Millennials, Gen Y, Generation Next, etc. – has been the subject of boundless research and discussion in the past 15 years. Often when older generations discuss younger ones,…Read More
Sales slumps happen. They are guaranteed to hit and, when they do, they put intense pressure on your team to perform. You, as a sales manager, should be prepared to lead your team out of the doldrums effectively and efficiently. We’ve identified 6 things exemplary sales managers do to drag teams from the muck. There’s…Read More
No one likes being told that his or her work is lacking but, as a manager, relaying this information is a fundamental part of your job. The manner in which you deliver constructive criticism, however, determines whether you are simply a manager, or a great team leader. Yelling and belittling your employees will prevent them from…Read More
It’s a common notion to believe that leaders at different levels should have a different set of skills. However, Jack Zenger and Joseph Folkman of the leadership development consultancy Zenger Folkman write in Harvard Business Review that leaders should be practicing the same core skills that have driven them from their first day in the workforce, no…Read More
Want to hear a troubling statistic? The US Department of Labor estimates that a bad hire costs your business 30% of that employee’s potential year-one earnings. This is a conservative estimate, too. It’s difficult to calculate the loss incurred when you hire the wrong person for your business. Every manager and business owner has dealt…Read More
Although teamwork is frequently the most efficient way to complete a big project, many managers struggle to lead a cohesive team. Managing individual employees along with the broader group dynamic brings confusion to team projects, causing the work and your team management capabilities to suffer. Tackle teamwork problems before they come up with these 25 tips…Read More
Being a manager that is both well respected and effective in the workplace is a difficult balancing act. While it is important to keep your employees happy, you also need to ensure that their work is still producing results. The first step in managing effectively is to recognize the problems you may be inadvertently causing.…Read More