Erik Host-Steen

Six Ways Marketing Supports a Sandler-Trained Sales Team

By Erik Host-Steen / December 29, 2016

The purpose of marketing is to support sales.  In the broadest sense, marketing activities are the foundation for sales generation, whether it be through translating market needs into prioritized product or service requirements, clearly communicating unique value outward, or attracting and nurturing qualified prospects.  In a narrower sense, marketing needs to support the sales team…

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