Peter Oliver

Peter Oliver is the President of SaleFish, LLC, an authorized Sandler Training® center located in Marlborough, Massachusetts. Pete excels at helping organizations and sales professionals set and exceed their goals. His clients include growing technology, financial services and professional services organizations that require comfort zone shifts, behavior changes, and sharper selling skills. He considers himself fortunate to have the pleasure of training and coaching thousands of business leaders and sales professionals each year.

Prior joining Sandler Training, Pete held various leadership positions in the technology and business services verticals. At Software Spectrum (now Insight), after overachieving as a Solution Sales Executive, he was promoted as the youngest sales leader in the company responsible for 25 Sales Reps and $250,000,000 in revenue. He led his team to consistently overachieve in New Accounts and Revenue Growth. He truly believes a key contributor to the team’s success was the adoption of the Sandler Selling System. In 2009, Pete decided to combine his passion for leading sales teams with owning a business and joined Sandler Training.

The “Superhero Syndrome” that Causes Sales Managers to Fail

By Peter Oliver / July 14, 2021

Many mentors (and mentees) resist asking an all-important question about the sales leader’s role: “Where are things most likely to go wrong?” And the answer is: “Wherever people are assuming that they already have all the answers.”

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How NOT to interview sales people

By Peter Oliver / September 12, 2013

We consistently have organizations coming to us for help with hiring the right talent. Over the years we’ve learned some pretty important lessons around interviewing sales people. Here are three common interview pitfalls you should try to avoid. Mistake 1: Interviewing the resume. Fast forward to your next interview. It is five minutes before the…

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