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The Sandler Difference

A global network of seasoned business experts delivering a proven methodology

See how what makes us different can make a real difference for you or your organization.

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Our Trainers

Sandler trainers have already had highly successful careers as sales and management professionals, and now use the Sandler sales methodology in their mission to train and mentor others to be successful. Other companies employ trainers who may have never actually sold or managed. 

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Our Methodology

The Sandler sales methodology fosters an attitude of leadership, rather than just emphasizing technique. Reinforcement training facilitates the development of new and empowering behaviors, attitudes, and sales skills, mapping a unique road map to lasting success.

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Our Global Network

Over 250 local training centers in major U.S. cities and more than 27 countries, plus materials translated into 20 languages, allow us to support our clients almost anywhere in the world, whether you're a small to mid-sized company or a large organization.

Find out how Sandler can make a real difference for your company.

When you work with Sandler, you’ll see that the things that have always made us different are precisely the things that create lasting success, including:

  • Proven sales, corporate and management programs

    Our highly innovative programs have been developed by Sandler professionals, tested and proven effective for over 40 years.

  • Approach that values long-term success over short-term fixes

    Our unique approach emphasizes ongoing repetition – what we call “reinforcement training.” It helps accelerate your learning path and then multiplies your successes over time, as our philosophies become part of your company’s DNA.

  • Simplicity

    The Sandler approach is simple and easy to apply in your team’s day-to-day activities. That’s in stark contrast to many over-engineered approaches with processes people won’t use and philosophies that managers can’t reinforce.

  • Unique way of delivering training

    Long after the excitement of our first training seminar takes place, we’ll continue to reinforce what your people learn with ongoing training workshops, individual coaching sessions and interactive online tools. In fact, we’re the only organization that offers that kind of ongoing reinforcement.

  • Global footprint with multilingual and multicultural capabilities

    With over 250 training centers in major U.S. cities and more than 27 countries plus materials translated into 20 languages, we’re uniquely positioned to support our clients on a global scale.

  • Experienced, full-time trainers

    Many training organizations use subcontracted facilitators to deliver their training. Instead, we find world-class salespeople and managers with real-world experience and turn them into trainers with major credibility in the classroom.

  • Ability to customize programs

    We can customize our programs to address your company’s unique goals and challenges. 

choose the only training company that allows you to measure results

The Definitive Path to Mastering Sales

Continuing with our commitment to effective, scientific and methodical sales training, Sandler Certification delivers measurable results at every step of the training process as participants progress from competent to proficient.

Best Seller Business Books

Sandler has published more than 10 business books, two of which have achieved best seller status on Amazon and the Wall Street Journal.

The Sandler Blog

Sales, Leadership and Management

Sandler business experts and professional trainers offer insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.

Sales Training Testimonials: Mark Tucker (Blue Rhino)

In our clients' words

Mark Tucker, Blue Rhino
Vice President, Sales & Sales Planning

Sandler was able to adapt different sales training concepts to Mark Tucker's team at Blue Rhino. He says, "We had to get away from the sales model of only talking about price and service to be successful. When we found Sandler, we were able to achieve that. Sandler helped us build better, long-term relationships with our customers."


Over 250 offices worldwide makes Sandler the largest training organization in the world.

Find a local training center near you.