David Mattson of Sandler Training Skip to main content

David H. Mattson

Chief Executive Officer and President of the Sandler organization

Leader of the Sandler worldwide organization

Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for training events around the world. 

CEO and President of Sandler worldwide headquarters

Dave Mattson oversees the corporate direction and strategy for the company’s worldwide network of operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.

Under Mattson's leadership, the Sandler organization expanded domestically and internationally to over 250 offices in 32 countries around the world. He added numerous program offerings to Sandler’s training portfolio, including Enterprise Selling, Leadership, and Customer Service programs, along with Sandler Certification, the first measurable, skills-based sales certification in the industry.

A self-avowed introvert with a highly successful career in sales and in front of large audiences, Mattson says he is proof that Sandler works. "Salespeople and sales managers are made, not born. Sandler provides the framework of best practices to help individuals succeed more quickly and avoid decades of trial and error. Sandler is a GPS for success.

Get the latest insights on sales, sales management and leadership issues

Connect with Dave Mattson

Mattson is a frequent guest expert contributor for LinkedIn's Sales Solutions Blog, as well as being one of the most popular authors on the Sandler Blog.  

He also welcomes you to connect via Twitter @Dave_Mattson or on LinkedIn.

Since joining Sandler in 1988, Mattson has guided the firm to its position as the largest global provider of sales and management training in the world with over 250 operating units in more than 32 countries. Under his leadership, the company has received numerous awards and recognition.

See a full list of our awards >

9 Years in a row

Top 20 Sales Training Companies in the US

Sandler has received this prestigious industry award from TrainingIndustry.com for nine consecutive years.

#1 Sales Training Company

Sandler has been recognized as the #1 Sales Training Company twelve times by Entrepreneur magazine’s “Franchise 500” in the United States.


Dave Mattson Franchise Leaders 2017

#1 Business Services

Most recently, Sandler was ranked as the #1 Business Services Franchise by Franchise Business Review.

Best-Selling Author

Dave Mattson has written four books, two of which—The Sandler Rules and Sandler Success Principles—were Amazon and Wall Street Journal bestsellers.  He also wrote Magical People Skills, and Five Minutes with VITO which he co-authored with Tony Parinello. 

Sandler Enterprise Selling: Winning and Growing Enterprise Accounts, co-authored with Brian Sullivan and published by McGraw-Hill Publishing, addresses selling strategies and tactics in the enterprise business arena.

A track record of leadership and success

Dave Mattson's History with Sandler

  • Mr. Mattson joined Sandler Training in 1988 as Vice President of Operations after meeting the company’s founder, David Sandler, and embracing his philosophies on sales and management effectiveness. He spearheaded the development of programs designed to accelerate the success of Sandler’s business operations, dramatically increasing franchisee retention.
  • In 1990, Mattson was named Sandler’s Chief Operating Officer, and expanded business operations to win and serve large, global accounts, quickly doubling company revenues through this transformational initiative.
  • Mattson was promoted to Vice President of Sales in 1992. In this position, he expanded the Sandler brand in the marketplace, secured additional large sales training clients, helped franchisees close deals with their own clients and laid the foundation for scaling Sandler’s sales, implementation and delivery processes. As part of his strategic positioning, Mattson capitalized on rapidly advancing technologies in 2001 to create an e-strategy, the central component of which is Sandler’s digital library. The library became the firm’s most profitable revenue stream, increasing earnings by over 65 percent.
  • Named CEO in 2007, Mr. Mattson has led dynamic company revenue growth, with significant focus on global accounts and international operations. As a key component of his positioning strategy, Mattson has focused on digital technologies in his e-strategy, including an on-demand digital library and Sandler Online, the firm’s learning management system, which trailblazed digital delivery of materials. His passion for innovation and commitment to continuous improvement through technology propelled these sustainable digital revenue streams to dramatically increase corporate earnings.