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Online networking

Any professional can benefit from a strong LinkedIn profile and plan, but if you are interested in expanding your network or cultivating prospects, a presence on the busy site is a must. This professional network is just too big to ignore. Positioning yourself for success on LinkedIn means starting with a compelling profile, sharing relevant and useful content and joining industry groups and discussions.

Leader

What does it take to be an effective leader? Do the skills that make you an effective manager—planning, organization, and communication—make you an effective leader? Or, does it take something else—something more?

2017 Goals

It’s that time of year again. During the month of January, we’re likely to make promises to ourselves about how we’re going to do better, how we’re going to shake things up in the year to come, how we’re going to make a positive, lasting change in our lives and our careers.

A goal without a plan is just a wish

It happens every single year. You begin with lofty sales goals and quotas in January – but by December, you wonder what happened and end up trying to figure out where your team went wrong. Lack of motivation may not be the problem – you may just be taking the wrong approach to goal setting.

Own it

It's almost always the decision maker that makes the decision work or not work – not the choice.  You can make decisions – better decisions – and you can make them work.  If you are not feeling “up to it,” no amount of concentration or wishful thinking will make your dreams come true.  Things in motion tend to stay that way and things at rest do too.  When you stop spending so much time THINKING IT OVER, and start making decisions, your prospects will too.

Support

The purpose of marketing is to support sales.  In the broadest sense, marketing activities are the foundation for sales generation, whether it be through translating market needs into prioritized product or service requirements, clearly communicating unique value outward, or attracting and nurturing qualified prospects.  In a narrower sense, marketing needs to support the sales team – steer them in the right direction and equip them with the tools they need to diagnose pains that the organization can solve uniquely well.

Blog Highlights

2016 has been a year of many successes. Whether you are a sales representative, a sales manager, or simply interested in learning more about trending topics in the sales industry, we hope you have gathered some key insights from our blog this year. Before moving into 2017, we would like to take a look back and highlight some important topics from 2016.

Set your goals

Our experience with sales teams is that less than 20% of all salespeople set written goals of any kind. We estimate that the income of this elite minority of salespeople is predictably and consistently greater than the 80-plus percent who don’t set written goals — combined! You can help each of the members of your team join the ranks of the top performers… by helping them to craft strong written goals.

Busy schedule

Having a big pipeline of “prospects” is typically seen as desirable. The more prospects you put into the pipeline, the more will eventually emerge as customers. At least that’s the theory. And the theory is partially true. Some of the people you put in the pipeline will become customers. The question is, “How many will be customers and how long will it take for them to materialize from the other end of the pipe?”

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