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Management & Leadership

Leader

What does it take to be an effective leader? Do the skills that make you an effective manager—planning, organization, and communication—make you an effective leader? Or, does it take something else—something more?

A goal without a plan is just a wish

It happens every single year. You begin with lofty sales goals and quotas in January – but by December, you wonder what happened and end up trying to figure out where your team went wrong. Lack of motivation may not be the problem – you may just be taking the wrong approach to goal setting.

Support

The purpose of marketing is to support sales.  In the broadest sense, marketing activities are the foundation for sales generation, whether it be through translating market needs into prioritized product or service requirements, clearly communicating unique value outward, or attracting and nurturing qualified prospects.  In a narrower sense, marketing needs to support the sales team – steer them in the right direction and equip them with the tools they need to diagnose pains that the organization can solve uniquely well.

Set your goals

Our experience with sales teams is that less than 20% of all salespeople set written goals of any kind. We estimate that the income of this elite minority of salespeople is predictably and consistently greater than the 80-plus percent who don’t set written goals — combined! You can help each of the members of your team join the ranks of the top performers… by helping them to craft strong written goals.

Goals

Leaders need to be involved in both strategic planning and team goal setting, but there’s a built-in problem here. Teams often tend to focus on immediate tasks, on “putting out fires,” and on familiar routines rather than the strategically vital organizational targets we set for the coming year.

Put the power back in your sales team before year end

The last quarter of the calendar is both relieving because the end is in sight, but also foreboding for many sales teams if sales targets have not yet been met. An incredible amount of revenue exchanges hands in the last quarter, and many companies know that it can make the difference between a good fiscal year or a bad one, especially in product sales. Managers are regularly tested to find ways to push teams over that last mile. 

Learn & Lead

The best and fastest way to get a better team and better results is to become a better manager. Investing time, money, and energy into building your leadership skills can show a return-on-investment for the rest of your life. 

Goals

As the Holidays approach and the year ends, businesses are preparing for the final push to ensure that their organizations reach their annual sales goals. It can be a time of considerable stress on sales teams and managers trying to reach the highest possible numbers and reap the benefits for themselves and their business.

Management

Most managers wait until the end of the year to reflect on their sales team’s accomplishments (as well as the roadblocks, speed bumps, and detours encountered), analyze their findings, and identify areas for improvement in the coming year. That’s a good strategy. But, why wait until the end of the year. 

Goal alignment strategy

Strategic leaders don’t settle for minimum achievement today. They are regularly looking forward, anticipating needs, and preparing for new goals tomorrow. That outlook always places these leaders one step ahead of others, and it supports why they are seen as leaders and the go-to people for an organization.