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How to Keep Communication Personal in the Digital Age

The digital revolution is innovative, inspiring, and even pervasive. We’ve come a long way in a short period of time, and many of the things we take for granted now weren’t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes to communication can have detrimental effects. Below, I identify three important elements that should always be involved in business relationships, no matter how advanced technology becomes.

managers beware

Most managers go into massive “critical parent” mode when they realize, too late, that a salesperson has a lot of ground to make up the remainder of the year. They say things like, “You need to sort yourself out and get back on track...” and they think it’s going to work! The truth is it never works… although a salesperson sometimes produces good results in spite of what the manager says.

Offering constructive criticism successfully

As a leader, one of your most important roles within an organization is providing guidance to other members of the company. It is common for leaders to encounter situations in which they have to provide an employee with constructive criticism. Providing this type of guidance can be a challenge, however, as it is important to find a way to communicate your intentions without causing people to feel defensive or sparking resentment.

Business Communication

Let's face it; communication is one of the most important issues in the workplace. Good communication helps everyone on your team (and you) to feel heard and understood, and as a result, everyone benefits from a positive, encouraging and successful environment. Conversely, ineffective communication brings about the opposite results. Ideas fall flat due to lack of follow-through. You and your team feel frustrated, unacknowledged and misunderstood, and morale declines.

Boy communicating through megaphone

Words are only a small portion of how we communicate with one another. Yet the value of other forms of communication is often overlooked. Learn more about four different types of communication, and how using them effectively can improve performance, morale, teamwork and success in your business

Megaphone encompassing all communication methods.

Effective communication plays one of the biggest roles in a functional work environment, but the ability to interact well with one's peers is one of the hardest skills to master. Develop stronger relationships with your coworkers using these seven tips to improve your professional communication skills.

When you get an email from a prospect with one of the following requests, what do you do?
Send me a quote for..
Provide us with more information about..
We'd like a proposal..
Forward us a brochure on..

If you thought, "reply by email," you just put your prospect firmly in control of the sales process.


The reason is found in neuro-linguistic programming (NLP).

Over time, every successful salesperson comes to the conclusion that having the proper selling posture during the sales interview is critical. Many sales people are still struggling to understand this concept.

When we talk about posture, we are talking about the attitude reflected in the communication of the salesperson. We know that the message we send in our communication is made up of our body language, our tonality, and our words. However, how we mix those three elements creates a particular attitude that is palpable to our receiver.

There are three primary language postures.

The best definition of a heated political climate is the constant "clarification" of what was said yesterday, the day before, and the day before that. When what you said is not what is heard - or if what you heard was not what was said - that is "mutual mystification."

Actress Lily Tomlin said it best, "Have I reached the party to whom I am speaking?"