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Video: Sandler Rule #47: Selling Is a Broadway Play Performed by a Psychiatrist

Sandler Training’s Brad Massey explains Sandler Rule #47-“Selling Is a Broadway Play Performed by a Psychiatrist.” To really sell, you’ve got to step out onto that stage, choose the right performance for the right audience and be prepared to analyze their reactions. Do everything right, and you may just get asked for an encore.

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