New Company Logo and Name is Another Major Milestone in the Sales Pioneer’s History of Empowering Sales Professionals and Leaders to Master the Craft of Selling

OWINGS MILLS, MD – June 1, 2022 – Sandler (, the leading global organization responsible for empowering over 50,000 sales professionals and leaders each year to master the craft of selling, today announced their corporate rebrand and launch.

Sandler’s drive to champion the next evolution of sales was inspired by the transformation brought about in the sales industry over the last several years from the disruptions of virtual selling and remote work to innovative companies and technologies bringing new alignment between buyers and sellers.

This marks another major milestone in the history of Sandler. For the last 50 years, Sandler has pioneered the concepts of discovery-based, consultative selling, reinforcement training, and a holistic view of personal and professional achievement in sales and leadership. The rebrand embodies Sandler’s ongoing commitment to help revenue-generating professionals reach new levels of success.

“Sandler’s vision is to elevate the stature of selling to the next level,” said Sandler CEO and President, David Mattson. “It is in this pursuit that we are rebranding our company to better align with the expectations of the modern buyer and seller, serve our clients with innovative learning technologies and methodologies, and continue our evolution as an organization offering more than ‘training’.”

Along with their new look and name, Sandler reestablishes the core elements that elevate the Sandler experience above their competition and drive results for clients, partners, and learners, including:

  • Connection with the modern buyer
  • Customizable learner journeys
  • Collaborative coaching
  • Ongoing reinforcement
  • Technology-enabled solutions
  • Personal transformation

The new branding will be rolled out worldwide across 230 office locations spanning 30 countries and include a newly designed website.

About Sandler

Sandler is the leading global sales professional development and performance improvement organization responsible for empowering over 50,000 sales professionals and leaders each year to master the craft of selling. Across over 230 office locations spanning 30 countries, Sandler’s technology-enabled solutions propel the next evolution of sales with customizable learner journeys, collaborative coaching, ongoing reinforcement, and an evolved sales methodology connecting the modern seller to today’s buyer journeys. Visit