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Sandler Success Stories

In our clients' own words...

When our clients are successful, we know we've succeeded

All the data and metrics aside, the success of our clients is what speaks volumes for us.

The Sandler system is a proven methodology—we delivered over 475,000 hours of training in 2014—which has helped develop high-performing businesses, business owners, leadership, sales managers, and sales people around the world.  We're proud to share just a few of the clients we've served, along with their testimonies of success. 

Success means different things to different people

There are millions of success stories—tell us yours.

Only Sandler can claim permanent change that brings long-term business success and transforms the lives of our clients.

We want to know how Sandler has helped has helped our clients succeed—how we've impacted your business and your life. A picture's worth a thousand words. Please share yours with us; and if you're not a client yet, see what our clients say about us. #HowToSucceed

Thom Dammrich

President, National Marine Manufacturers' Association

Industry: Manufacturing

"My perception of sales training was that people would go, they would get a lot of short-term ideas or tips, but there would be no lasting change or impact. The constant reinforcement is what makes Sandler unique and worth the investment. You can teach people things, but until you apply it and take ownership of it, you're not going to get the full return. 

"Sandler's transforming us from an order-taking, operational kind of focus, to the sales culture that we need in our organization in order to be successful.  We could not have achieved those results without the tools that Sandler has provided."


Sales Training Testimonials: Thom Dammrich (National Marine Manufacturer's Association)

Brian Frank

Vice President, Global Sales Operations, LinkedIn

Industry: Technology

"We never had a formalized sales training program or methodology at LinkedIn until we started working with Sandler. The short term impact of Sandler was to uplift the sales team.  With Sandler, it's primarily about the people and the amazing things they can really do to help you."

Sales Training Testimonials: Brian Frank (LinkedIn)

Greg Mack

UPS Business Unit Manager, Toshiba

Industry: Manufacturing 

"Before Sandler, our sales approach was pretty much haphazard. We had no real structure or process. Sandler helped us put processes in place and gave us a more structured approach to selling. Now it's in my DNA. Once you embrace the philosophy of Sandler, you can't turn it off when you go home."

Sales Training Testimonials: Greg Mack (Toshiba)

We Deliver REsults

Client Case Study:  
TD Industries, Inc.

Industry: Mechanical Construction & Facilities Services

Challenge: Finding and closing new accounts

Result:  Company sales conversion rates increased from 5% to 50%. 

"Sandler helped us move from being a team of ‘farmers’ to a team of ‘hunters’ when it comes to developing new business. In Sandler, we found our world-class sales training organization."
     —Kyle Hogue, Senior Sales Manager, TDIndustries, Inc.

Sales Training Testimonials: Jay McManus (Ryland Homes)

Jay McManus

Vice President, Sales & Marketing, Ryland Homes

Industry: Home Building

"When I was exposed to Sandler's sales training, it was like a light bulb went on for me. After only one year with Sandler, our sales were up by 32% and profitability was up over 100%. I've been in home building for a long time, and to have our best year ever coming out of a down turn is a big thing." Jay says. "Sandler's management training helped us to hire better talent. We're big fans."

Sales Training Testimonials: Larry Goltry (Employment Solutions)

Larry Goltry

Employment Solutions

Industry: Human Resources

Listen to what Larry Goltry of Employment Solutions has to say about his sales training experience with Sandler Training. Larry says, "Sandler has really helped me just enjoy the sales process. It's proven, it's effective, and it works."

Sales Training Testimonials: Mark Tucker (Blue Rhino)

Mark Tucker 

Blue Rhino

Listen to Mark Tucker explain how Sandler was able to adapt different sales training concepts to his team at Blue Rhino. Mark says, "We had to get away from the sales model of only talking about price and service to be successful. When we found Sandler, we were able to achieve that. Sandler helped us build better, long-term relationships with our customers."

In our clients' own words...

Challenge: The company did a little less than $3 million in business and spent $1.10 for every dollar it made.

Result: Last year the company did $7.5 million in business and spent 88¢ for every dollar it made.

“My personal income is seven times what it was,” says Samuel Hoff. “That’s living proof of the success of Sandler.”

Sandler Client Picture, Samuel HoffSandler Client Picture, Samuel Hoff, Patti Engineering
Samuel Hoff
Executive Vice President, Sales and Marketing Patti Engineering

Mike Philipps


Industry: Construction & Remodeling 

Mike Philipps, Vice President of Market Development for Cemex in the U.S., explains why the global building materials company chose Sandler for sales training. “We needed a company with global reach because we are a global company,” he says. Changing behaviors over time with ongoing reinforcement was also important to Philipps. “Sandler was great about giving us ways to keep the training constantly in front of our sales team,” with everything from monthly webinars to the daily resources of Sandler Online. “All of a sudden, we started hearing words from our Sandler training used in our conversations such as ‘up-front contract,’ ‘pain’ and ‘bonding and rapport.’ That’s when we knew the training was becoming part of our company’s DNA.”

Sandler Client Testimonial from Mike Philipps, Cemex

Samuel Hoff

Patti Engineering

Industry: Engineering 

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

Client Testimonial from Samuel Hoff, Patti Engineering

Roy Cook

Merrill Lynch

Industry:  Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year-after-year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.” 

Sandler Client Testimonial from Roy Cook, Merrill Lynch

Sandler Client Testimonial from Ken Harris, Health o meter

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

Sandler Client Testimonial from Ben Gower, Perspicuity (Sandler UK Business of the Year)

Ben Gower


Industry: Information Technology

Ben Gower, of U.K.-based firm Perspicuity, shares how the company went from 15 customers to over 1,300 customers after going through Sandler training. The leader in Microsoft Office 365, which helps its customers get the most out of Microsoft technology, first came to Sandler for new sales techniques. “We fundamentally had to change the way we work,” says Gower in describing Perspicuity’s transition from consultative-type sales to transactional sales. “Sandler helped us remodel our sales function. We set the goal of being the number-one reseller in the U.K. for small and medium businesses, and we achieved that. In terms of results and outcomes, it’s an astonishing story.”

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