Sandler Research Report | Sales and Marketing Alignment
Sales and Marketing Alignment Remains a Major Challenge
Close alignment between sales and marketing is potentially the greatest opportunity for improving business performance today. Yet at most organizations, sales and marketing are still working in separate silos, and are often working at cross purposes. Only 10% of organizations surveyed reported satisfactory alignment and optimally effective communication between these two teams.
The Benefit of Alignment
When sales and marketing teams fully embrace a partnership to find, nurture, and develop marketing leads, this research demonstrates a greater likelihood for overall success. It is clear that both teams need to frequently communicate and optimize their efforts. Both need to agree on common definitions of the process and revisit them as needed for ongoing modifications.
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