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The Newest Sandler Books

Industry leaders sharing best-of-best secrets with you.

We’ve always led the industry with innovative training solutions and thought leadership

Some of our top trainers and executives have also dedicated themselves to writing highly effective and successful books to help sales and management professionals reach their fullest potential.

UNCOVER WHAT'S REALLY GOING ON

Why People Buy

Greg Nanigian’s book, Why People Buy, The real reason features and benefits selling doesn't work, uncovers the secret of what really drives sales - and how to give people what they need so they want to buy from you. Through proven strategies for creating powerful discussions with prospects, this book explores tools and best practices for successfully completing Sandler’s all-important Pain Step.

Ask the right questions

Asking Questions the Sandler Way

Antonio Garrido's breakthrough book for salespeople, Asking Questions the Sandler Way, shows how to get both buyer and seller to the right solution, faster, more efficiently, and with less stress — by asking the right questions, in the right way, at the right time, for the right reason.

BUILD A HIGH PERFORMANCE CULTURE

Winning From Failing

Josh Seibert's new book, Winning From Failing: Build and Lead a Corporate Learning Culture for High Performance, shows company leaders how to harness the natural adult learning progression. His book shows sales leaders (and others) how to create, support, and sustain a workplace learning culture that measurably improves performance. Launching such a culture always starts with top management's recognition that it is okay, even essential, for people to fail...within clearly defined boundaries.

Run a great medical practice

Patient Care the Sandler Way

Great medical practices look and sound different than their competition. Sure, profitability contributes to greatness, as does superior medical expertise—but these are not enough. Great medical practices put a high priority on delivering an extraordinary experience—for both their patients and their internal staff.

Best-selling LEADERSHIP RESOURCE

The Sandler Rules for Sales Leaders

Here's a mystery. We have a common language and a common process for every single department in the organization... except sales. In fact, on most sales teams, salespeople tend to resist any attempt to establish a consistent process for the team as a whole...and managers tend to let them! Why?

run an inside sales call center

Call Center Success

Even in this age of "do not call" lists and voicemail jail, more and more companies are setting up call centers to close more business. Call Center Success The Sandler Way, by Sandler trainer Tom Niesen, will help you empower your team and reach your business goals by presenting practical tools and insights to take the guesswork out of operating a call center. Learn how a successful call center can turn your current "shoppers" into buying "customers".

Empower your team

Motivational Management

People come to work for their reasons, not ours. To get the most from your organization, you need to understand these reasons…and tie them to your company’s mission. Motivational Management The Sandler Way, by Sandler trainer Mike Crandall, focuses on this underlying principle. You will learn about motivating yourself, your team, and your company at optimum levels—by leveraging the inside and outside forces that inspire people to take action.

IMPROVE YOUR ODDS OF SUCCESS.

Change The Sandler Way

You don’t have the luxury of avoiding change, internally and externally. Change is constant. You can, however, learn to recognize leading indicators of transitions and prepare yourself and your team to benefit from the change or mitigate any negative impacts. Change The Sandler Way, by Sandler trainer Hamish Knox, is about facilitating change in yourself, your team, and your company. This powerful book details and demonstrates the four stages of transition and eight common negative consequences that accompany organizational change.

Eight Essential Elements

The Contrarian Salesperson

Based on the field-tested principles of the Sandler Selling System, The Contrarian Salesperson by Sandler Trainer Jody Williamson gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: “Contrarian Salespeople are all about doing the opposite of what other salespeople do … because if you act like every other salesperson, you’re going to be treated like every other salesperson!”

managing vs. coaching

Do you know the difference?

A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get the desired results. The Sales Coach's Playbook: Breaking the Performance Code by Sandler Trainer Bill Bartlett answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.

Ground-breaking LinkedIn-Sandler book

LinkedIn the Sandler Way

Sandler and LinkedIn—the world's largest sales training organization and the world's largest networking organization—have released our first joint book publication.

LinkedIn the Sandler Way, 25 Secrets that Show Salespeople How to Leverage the World's Largest Professional Network is a must-have book for any professional salesperson. 

Sign up for exclusive sneak previews of the latest Sandler books, and receive discounts in the Sandler Store

Bootstrap Selling is about becoming fully accountable for sales behaviors.

The 19 career-changing lessons in this book can be the difference between being an order-taker or a self-starting, high-performance bootstrapping sales professional. Bootstrap Selling The Sandler Way is required reading for sales professionals, sales and marketing managers, C-level executives, organizational psychologists, and anyone interested in advancing their sales careers.

 

 

Visit the Sandler Bookstore for our full library of business books, including two Amazon and Wall Street Journal Best Sellers.

Sandler Tech Sales Book

Technology Sales

Author Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System.

Sandler Enterprise Selling, 3-column

Sandler Enterprise Selling, published by McGraw Hill

Competitively pursuing large, complex accounts with multiple constituencies and multiple decision makers is perhaps the biggest challenge for sales professionals. 

Sandler Bike Book, 3-column

A Sandler Classic—Updated

The best-selling sales classic on driving success updated with Sandler CEO, David Mattson providing additional skills designed for today’s highly competitive, more complex, tech-savvy sales landscape.

The Sandler Blog

Sales, Leadership and Management

Sandler business experts and professional trainers offer insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.
 

GLOBAL REACH...WITH A LOCAL TOUCH

Over 250 locations around the globe makes Sandler the largest training organization in the world.

Find a local training center near you.