The Newest Sandler Books
Industry leaders sharing best-of-best secrets with you.
We’ve always led the industry with innovative training solutions and thought leadership
Some of our top trainers and executives have also dedicated themselves to writing highly effective and successful books to help sales and management professionals reach their fullest potential.
Greg Nanigian’s book, Why People Buy, The real reason features and benefits selling doesn't work, uncovers the secret of what really drives sales - and how to give people what they need so they want to buy from you. Through proven strategies for creating powerful discussions with prospects, this book explores tools and best practices for successfully completing Sandler’s all-important Pain Step.
Antonio Garrido's breakthrough book for salespeople, Asking Questions the Sandler Way, shows how to get both buyer and seller to the right solution, faster, more efficiently, and with less stress — by asking the right questions, in the right way, at the right time, for the right reason.
Based on the field-tested principles of the Sandler Selling System, The Contrarian Salesperson by Sandler Trainer Jody Williamson gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: “Contrarian Salespeople are all about doing the opposite of what other salespeople do … because if you act like every other salesperson, you’re going to be treated like every other salesperson!”
A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get the desired results. The Sales Coach's Playbook: Breaking the Performance Code by Sandler Trainer Bill Bartlett answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.
Sandler and LinkedIn—the world's largest sales training organization and the world's largest networking organization—have released our first joint book publication.
LinkedIn the Sandler Way, 25 Secrets that Show Salespeople How to Leverage the World's Largest Professional Network is a must-have book for any professional salesperson.
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Bootstrap Selling is about becoming fully accountable for sales behaviors.
The 19 career-changing lessons in this book can be the difference between being an order-taker or a self-starting, high-performance bootstrapping sales professional. Bootstrap Selling The Sandler Way is required reading for sales professionals, sales and marketing managers, C-level executives, organizational psychologists, and anyone interested in advancing their sales careers.
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