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Why People Buy

The real reason features and benefits selling doesn't work.

UNCOVER WHAT'S REALLY GOING ON

Proven strategies for creating powerful discussions with prospects

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you. Why People Buy uncovers what really drives sales. It's an accessible, one-volume summary of proven tools and best practices for successfully completing the Sandler Selling System's all-important Pain Step.

Uncover what really drives sales

  • Why ineffective, "traditional" selling processes don't turn conversations into closing contracts.
  • How to use "pain" to save valuable time by disqualifying prospects who aren't going to buy.
  • Why presenting features, benefits, and free consulting early in the discussion can leave the customer in control of the relationship.

How do you identify the deep-seated emotional need capable of compelling somebody to buy something?

Many salespeople struggle with this question. To learn how to do this more quickly and effectively, and without missing a beat, download this free sample chapter from Greg Nanigian's breakthrough book Why People Buy.

GREG NANIGIAN

About the Author

GREG NANIGIAN plays an important role in Sandler’s worldwide organization, and is recognized internationally as a business development expert specializing in executive sales consulting and sales productivity training. A dynamic, enthusiastic speaker certified in the proprietary selling system developed by David H. Sandler, he informs, entertains, and motivates leadership and rank-and-file sales teams to achieve their full potential.