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Sales Tips and Insights

A picture is worth a thousand words.

common sense sales Tips you can implement immediately

The world's largest training network leveraging the industry's best sales methodology

Sandler's video collection showcases our global network of business experts to describe key sales and management concepts in everyday language.

Sales Tip—Sandler Rule #3:
No Mutual Mystification

Sandler trainer Mike Crandall explains that you need to clarify your prospects' expectations and intentions before meeting with them; don't make assumptions.

Sales Tips: Sandler Rule #3: No Mutual Mystification

Sales Tip—Sandler Rule #2: 
Don't Spill Your Candy in the Lobby

Sandler trainer Karl Graf explains that you must uncover your prospect's needs before you share your expertise. 

Sales Tips: Sandler Rule #2: Don't Spill Your Candy in the Lobby

The Sandler Rules: 
49 Timeless Selling Principles and How to Apply Them

An Amazon and Wall Street Journal Best Seller!

Dave Mattson, CEO and President of Sandler, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation. These forty-nine unforgettable rules are the basis of Sandler’s unique sales training and always easy to put to use.

Sales Tip—Sandler Rule #4:
A Decision Not to Make a Decision Is a Decision

Sandler trainer Gary Harvey explains how 'think-it-overs' are actually a slow 'No' and what you should do about it.

Sales Tips: Sandler Rule #4: A Decision Not to Make a Decision Is a Decision

Sales Tip—Sandler Rule #5:
Never Answer an Unasked Question

Sandler trainer Pat Heidrich explains how you never want to risk killing the deal by suggesting something the prospect never brought up in the first place.

How to Sell: Sandler Training Rule #5 Never Answer an Unasked Question

Sandler Success Principles

Another Amazon Bestseller, the Sandler Success Principles addresses some of the ‘Attitude’ material that supports the behaviors and techniques in ​the perfect companion book, and Amazon and Wall Street Journal Bestseller, The Sandler Rules

Sales Tip—Sandler Rule #6:
Don't Buy Back Tomorrow What You Sold Today

Watch as Sandler trainer Bob Barber illustrates how to help the prospect work through any second thoughts (Buyer's Remorse) they may have after the sale.

Sandler Rule #6: Don't Buy Back Tomorrow What You Sold Today

Sales Tip—Sandler Rule #7:
You Don't Have to Like Prospecting

Sandler trainer Bill McCrary shares how you should think of cold calling as a selection process—you may not like it, but you do have to do it. 

Sales Tip Sandler Rule #7: You Don't Have to Like Prospecting

The Sandler Blog

Sales, Leadership and Management

Sandler business experts and professional trainers offer insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.

More Sales Tips on the Sandler Blog

Sales Tip—Sandler Rule #8:
When Prospecting, Go for the Appointment

Watch as Sandler trainer Chris McDonell explains how to take the pressure off both you and the prospect by making an appointment.

Sales Tips: Sandler Rule #8: When Prospecting, Go for the Appointment

Sales Tip—Sandler Rule #12:
Answer Every Question with a Question

Sandler trainer Chip Reichhard explains how you should ask plenty of questions to understand all of your prospect's concerns.

Sales Skills: Sandler Rule #12: Answer Every Question with a Question

CHOOSE THE SALES TRAINING PROGRAM THAT ALLOWS YOU TO MEASURE RESULTS

The Definitive Path to Sales Mastery

Continuing with our commitment to effective, scientific and methodical sales training, Sandler Certification delivers measurable results at every step as participants progress from competent to proficient.

Sales Tip—Sandler Rule #31:
Close the Sale or Close the File

Sandler trainer Bill Bartlett explains why you should stop wasting time on prospects long after they've given their final answer. 

Sales Tip: Sandler Training Rule #31: Close the Sale or Close the File

Sales Tip—Sandler Rule #35: 
If Your Competition Is Doing It, Stop Doing It Right Away

Watch as Sandler trainer Shaun Thomson explains that you should differentiate yourself from your competitors, don't copy them. 

Sales Tips: Sandler Training Rule #35: Dont Copy Your Competition

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