Inside Sales Training | Sandler Training Skip to main content

Customer Service / Inside Selling

An important and often over-looked aspect of selling

Customer Care can make or break accounts your sales team worked hard to win

Maximize inside business opportunities

So much depends on the performance of team members in this critical but often overlooked role—from building strong customer relationships to uncovering customers' ongoing needs to maintaining customer loyalty.

7 Ways Your Customer Service Team Can Increase Revenues

Your customer service team already has great relationships with your customers. But it’s important to reinforce that they ask the right questions, don’t provide too much free “consulting” and ultimately increase top line revenue.

Click below to find out how to unlock your customer service team's potential and grow your business without adding to your personnel or overhead.

Sandler-trained customer service people

  • Treat customers with respect

  • Remain objective and avoid confrontation

  • Address customer requests in a straight-forward, non-manipulative manner

  • Ask questions to analyze situations before recommending solutions

  • Are effective communicators in person, on the telephone and by email

  • Can effectively recommend additional products and services that benefit the customer and add to your topline revenue and customer retention

Customer service people have to know how to analyze situations without getting swept up by emotions – theirs or the prospect’s.

They also have to know how to act appropriately and initiate the actions required to effectively and efficiently deal with difficulties, address customer needs and solve problems with best-fit solutions. 

They have to be able to respond to customer requests using clear and concise language.

Dealing with customers who are confused, frustrated or upset in emotionally charged situations doesn’t come easy for most people – very few, in fact. It takes training and practice to empower your people to act calmly and effectively in those situations.

Your customer service is only as strong as the weakest link.

Find out more about this book>

Customer Service the Sandler Way can transform your customers' experience.

For company executives, sales and service professionals, management consultants, and anyone concerned about improving the customer experience, Customer Service The Sandler Way provides indispensable insights into what distinguishes great companies from also-rans. The 48 rules in this book provide guidelines for making intelligent strategic investments in customer care, so you can create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.

The Sandler Blog

Sales, Leadership and Management

Sandler business experts and professional trainers offer insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.

6 Ways to Improve Customer Service


Dan Mori
President of Employment Solutions

"One of the challenges Employment Solutions faced pre-Sandler was an inefficient sales process. Not only chasing unqualified leads, but chasing people we've submitted proposals to and ending up in voice mail jail. We were spinning our wheels making the sales cycle way longer than it needed to be. Since working with Sandler, we've been able to make our sales process much more efficient. We've shortened the sales cycle, and we now qualify our leads much better."

Sales Training Testimonials: Dan Mori (Employment Solutions)

Global reach...with a local touch.

Over 250 offices worldwide makes Sandler the largest training organization in the world.

Find a training center near me.