Sandler Rule #10: You Can Only Perform Consistently With How You See Yourself Conceptually


The rule “You Can Only Perform Consistently With How You See Yourself” is a powerful concept with significant implications for both personal and professional development, particularly in sales.

We often think success comes from raw skill, but the power of self-perception plays a hidden hand. The rule “You Can Only Perform Consistently With How You See Yourself” challenges us to rewrite limiting narratives. Doubting your sales prowess? You’ll attribute triumphs to luck and failures to temporary dips, never truly exceeding your self-imposed “average” label.

Similarly, overperformance triggers imposter syndrome whispers – “that’s not like me, just getting lucky.” To break free, we need a confidence upgrade.

Building self-esteem, like the employee who shattered his “good life” ceiling, allows us to believe in our worth and capabilities, unlocking consistent top-tier performance. For sales teams, open conversations about self-limiting beliefs pave the way for positive reframing. Aligning personal values with professional goals, coupled with exercises to boost self-worth, create an environment where everyone sees themselves as valued contributors, not just closers.

Remember, success is a mindset game. Master your self-concept, and watch your sales game soar.

Discuss this rule with your sales team and think about how you can apply it in your sales process. Find the book, How To Sell To The Modern Buyer, at Amazon or and subscribe to our channel, Sandler Worldwide, for the rest of the Sandler Rules!

View the playlist for our “New 52 Sandler Rules for Sales Success” HERE!