Sandler Rule #18: Do the Behaviors, and the Results Will Follow


This Sandler Rule underscores the crucial role of maintaining consistent action in sales. It emphasizes that success in sales is intricately linked to regularly performing essential behaviors like making calls, engaging in conversations, and scheduling appointments.

The speakers highlight the importance of persistence, particularly in the face of challenges or initial setbacks. They stress the significance of staying consistent even when motivation fluctuates, particularly during tough times or when encountering rejection. Success in sales, they assert, is not solely dictated by external factors but also hinges on the unwavering commitment to consistently carry out the necessary actions.

Embracing this principle reveals that sales success stems from unwavering dedication. Despite fluctuations in motivation or external factors, committing to essential actions is key for enduring success. Consistent engagement in these actions enhances individuals’ prospects of attaining sales success gradually.

Discuss this rule with your sales team and think about how you can apply it in your sales process. Find the book, How To Sell To The Modern Buyer, at Amazon or and subscribe to our channel, Sandler Worldwide, for the rest of the Sandler Rules!

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