Breaking The Gender Barriers In Sales



Many women are deterred from pursuing sales careers out of a fear that they will be judged by standards set by men. They give up because they are convinced that they won’t be perceived as assertive or as goal-driven. It doesn’t have to be this way, says sales trainer Lorraine Ferguson in her new book, THE UNAPOLOGETIC SALESWOMAN: Breaking The Barriers, Beating The Odds, published by Sandler Training.