Selling to Homeowners

Selling to Homeowners

A proven process for selling products and services to consumers in their home.

B2C sales is different from B2B sales—presenting challenges that are unique to this sales environment.

Selling to Homeowners The Sandler Way presents Sandler principles that improve performance and have been proven to work in every in-home setting, with any product or service.


Kim Booker

Kim Booker is President of Sales and Management Results, Sandler Training, with over 20 years of experience as an entrepreneur, top sales professional, manager, and business consultant.  She and her team are in the business of helping customers grow their business. She has an Executive MBA from the University of Texas at Arlington.


Chip Doyle

Chip is co-author of the book “Selling to Homeowners – The Sandler Way” and a highly rated Vistage speaker. He has been featured in the San Francisco Business Times and his articles appear in publications such as Forbes, Professional Remodeler and Remodeling Magazine.


Dramatically improve results.

“Selling to Homeowners contains practical, actionable information, resources and ideas that, if put into use, will dramatically improve the results for anyone doing in-home selling. Read it, absorb it and use it! I know of no other book that addresses the challenges of in-home selling like this one. The authors have provided a useable, practical playbook for residential selling packed with tools that will rock the salesperson’s world.”

Victoria Downing President and Chief Inspiration Officer | Remodelers Advantage Inc.

A comprehensive in-home selling program that is low-pressure and conversational

Selling to Homeowners The Sandler Way is designed for sales professionals who sell directly to consumers in their homes, including, but not limited to, these industries:

  • Custom-home building, Real estate, Interior Design services, and Movers
  • Siding and insulation, Window installation, Painters and Roofing
  • Landscaping, Outdoor living, Swimming pool construction/maintenance, Fencing and gates
  • Home Improvements, Remodeling, Floor coverings, Security systems, and Home Repair



Selling to homeowners is different – and challenging. To succeed in this environment, you need the Sandler Selling System.



Be more effective in your sales work.

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