Sales Mastery

Sales Mastery

How to succeed in sales.

Connect with Sandler

Are your team’s selling strategies working against you?

Growing sales can be a challenging undertaking, especially in today’s global market with dangerously self-educated prospects. Whether you are charged with managing a sales team or closing business yourself, there are hundreds of potential pitfalls including self-limiting beliefs, the prospect’s unique challenges, the marketplace, and of course, your competition.

Are you tired of your salespeople:
  • Dealing with prospects who pick their brains for ideas, and then give the business to someone else?
  • Wasting time with leads who they said were interested but were far from it?
  • Making presentations to people who can’t or won’t make decisions?
  • Letting your proposals be used as bargaining chips to negotiate better prices?
  • Getting derailed with one stall or objection after another?
  • Having to work so hard to prospect?
  • Feeling frustrated because you make headway on company goals?
  • Constantly looking for new ways to find prospects that don’t require making cold calls?
  • Producing inconsistent sales forecasts and results?
Are you ready to:
  • Take control of the selling process and your business?
  • Lead a team of sales masters and respected contributors?
  • Close more sales, more quickly, more easily, and more profitably?
  • Have fun in your career and be a professional instead of a babysitter?
  • Help your team learn how to qualify your prospects before investing time, money, and energy pursuing them?

Then maybe it’s time to learn why the traditional selling strategies used throughout history fail, and why the Sandler philosophy will help you and your team develop an effective and efficient process for developing sales opportunities.

Crash a Class

Learn how Sandler trainers go “beyond the book” and implement ground-level solutions for your sales team to improve processes, personal performance, and results.

Reserve your seat today!

How to succeed in sales.

In the Sales Mastery program, we collected the best practices from our 50-plus years of sales training experience. We distilled into this program the timeless sales strategies, communication skills, and success principles which will accelerate your team’s journey to becoming lifelong, successful sales producers.

  • Create a common language and process that will expand your sales team’s existing skills.
  • Leverage your team’s product knowledge and apply it to more quickly and effectively identify, qualify, develop, and close sales opportunities.
  • Develop advanced prospecting and sales strategies for topline growth.
  • Improve the behaviors and attitudes necessary to reach the highest levels of success.

The Sandler Selling System

Your team will learn to master the most powerful sales methodology ever developed.

Our bold, take-charge approach to the sales process challenges long-held sales beliefs, turns the tables on prospects, and places the power and control of the sales process firmly in the hands of the sales professionals.

The Sandler Selling System will forever change the way you think and sell, but to do so, it will require real, permanent change in your team and on your part. All your team will need is the desire and commitment to close more sales and the open-mindedness and willingness to implement what they learn. As a leader, you are a valuable part of the process of holding your team accountable and coaching them as they grow.

Build a Team of Sales Masters

 Sales Masters

This program equips your sales team with skills perfectly suited to today’s constantly changing sales environment. Its flexible approach will instill confidence in your sales team, even in the most trying sales situations with the savviest of buyers.

Through our Sales Mastery training, your sales team will be able to consistently:

The Sales Mastery program is not a one-shot, quick-fix seminar designed to fill you with catchy clichés and short-lived enthusiasm. It’s an ongoing development program grounded in proven communication and psychological theories, powerful strategies, and masterful techniques that your team can use on every call with every prospect!

Commit to a continuous improvement process.

The Sandler Methodology merges the latest research theories on adult learning with success principles and approaches that founder, David Sandler, used when he originally designed this world-renowned course.

Each interactive training session presents an exciting combination of easy-to-follow lessons, real-world examples and role-plays, problem-solving, and ongoing reinforcement through additional resources. Knowledgeable and experienced Sander trainers provide your team with plenty of individual feedback and coaching, plus they will also benefit from the input of the other sales professionals in the room.

The path to sales mastery is never-ending.

However, the most critical part of the journey is getting started. Join us in the relentless pursuit of excellence and learn how to succeed in sales with Sandler Training.

Sales Mastery Training Curriculum

The Sales Mastery course contains 16 lessons to introduce and explain the Sandler Selling System concepts. We also show how to apply them in exercises, case studies, group activities, and role-plays. Online courses, audio podcasts, and additional sales tools enhance each lesson.

Why Have a System?

Discover the power of Sandler’s comprehensive selling system and overlay it on your current sales approach.

Bonding & Rapport

Learn and apply specific Sandler techniques to start a sales conversation and establish an emotional bond and positive rapport with your prospects.

Up-Front Contracts

Take control of the sales process by establishing an agenda and mutually beneficial guidelines for a productive conversation.

Questioning Strategies

Learn to improve your information gathering to gain a greater understanding of your prospects, as you help them discover and articulate their needs.


Learn the high-powered qualifying processes needed to probe for true buyer motivations.


Uncover the investment constraints of your prospects and whether they are willing and able to make them.


Learn how to uncover your prospect’s decision-making process, as well as how to spot, remove, or avoid sales roadblocks.

Closing the Sale

Learn to consistently close and reinforce sales by focusing on the prospect’s pain, decision-making process, and budget, and learn how to set the stage for future business and referrals.

Improving Your BAT-ting Average

Take a hard look at your Beliefs, Attitudes, and Techniques and how to increase your chances of sustainable success.

Breaking Through Your Comfort Zone

Examine the self-imposed limits you’ve placed on your achievement and institute a plan for overcoming them.

Creating a Prospect Plan

Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sales effort.

Making the Prospecting Call

Empower yourself to engage gatekeepers and prospects while vastly improving your confidence and ability to set sales appointments.

Negative Reverse Selling

Learn why doing the opposite of what the prospect expects will help you stay out of the way while your prospect overcomes their own objections.

Applying Transactional Analysis in Sales

Discover how and why people react the way they do in differing sales situations to gain greater insight into yourself and your prospects.

Setting Goals

Identify your life goals and the sales objectives you must reach to make them possible. Then, create a plan for achieving them.

Developing Your Formula for Success

Learn Sandler’s top ten strategies for sales success and apply them to your situation.

Crash a Class

Learn how Sandler trainers go “beyond the book” and implement ground-level solutions for your sales team to improve processes, personal performance, and results.

Reserve your seat today!