Sandler Research Center

Capturing opinions and perceptions regarding today’s most impactful selling issues.

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What Buyers Want and How Buyers Work

In the buyer/seller environment, preferences and practices have changed incredibly quickly and will most likely continue to do so. Vendors need a clear view of what their customers want and what steps their company can take to address those needs. Traditional face-to-face interactions have, out of necessity, given way to sales and support via videoconference, webinars, telephone, chatbots, and other means. In this remote and digital world, however, we believe it is highly likely that there is still a crucial role for the human touch.
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Actionable Information

Sandler has partnered with Top Sales World to serve sales leaders who continuously wrestle with challenging issues around performance, technology, and business development strategies.

Collecting Best Practices

We crowd-source information on what’s working in today’s fast-changing world of sales.

Solving Tough Sales Challenges

We explore the dynamics of selling yesterday, today, and in the future.

Providing Critical Insights

We deliver impactful and expert analysis derived from the research.

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Sandler, Top Sales World, and You!

Our mission is to create a unique synergy from Sandler’s worldwide trainer and client-base, Top Sales World’s global community of sales professionals, and your real-world experiences.

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of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone.

Research Authority

Our collective reach can solicit feedback from tens of thousands of salespeople and leaders around the world to get boots-on-the-ground insights.

Global Reach

Together our collective networks span the globe in dozens of countries, every industry, every market, and every organization size and shape.

Tangible Value

With Sandler’s global thought-leadership and Top Sales World’s top-notch research combined with your ability to act on these insights, we can change the landscape of sales.

Leading From the Front In Challenging Times

Register now to get access to the cutting-edge sales white papers to benchmark your organization against the best of the best.

Sandler, Top Sales World, and You!

Our mission is to create a unique synergy from Sandler’s worldwide trainer and client-base, Top Sales World’s global community of sales professionals, and your real-world experiences.

Jonathan Farrington

Director of Research and CEO of JF Initiatives

Jonathan Farrington is a keynote speaker, business coach, mentor, author, consultant, and sales futurist, who has personally guided hundreds of companies and thousands of frontline salespeople and sales leaders towards optimum performance levels.

He is the CEO of JF Initiatives, the parent company of Top Sales World, Top Sales Magazine, Top Sales Futurists, Top Sales Leadership, Top Sales Awards, and the Top Sales Library.

Jonathan Farrington