Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

5 Things to Cover In Your Weekly One-On-One Meetings with Salespeople

By Dave Mattson / June 1, 2020

That said, there are some important topics for sales leaders to cover during each weekly one-on-one meeting with any salesperson.

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How to Succeed at Leading a Great Sales Meeting [Podcast]

By Sandler Training / July 19, 2019

David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at, as well as, the companion video course: This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his…

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Rule #29: Don’t Chase Purple Squirrels

By Dave Mattson / October 25, 2017

Rule number 29, don’t chase purple squirrels. Stay focused and stick to the agenda during sales meetings. People are pretty predictable and purple squirrels are defined as things that they throw onto a meeting that has nothing to do with the topic. They’re really ways to distract the real purpose of the meeting. Sometimes this…

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Rule #28: A Sales Meeting Is Your Sales Presentation

By Dave Mattson / October 18, 2017

Rule 28. A sales meeting is your sales presentation. Master the skills that support a great sales meeting. Here’s the bottom line, we want our sales meetings to be great, and we know they’re not. And sometimes they’re not because we’re running from one meeting, we thought we had about a 30-minute window to get…

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