Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

100 Great “Sandler Questions” … and When to Ask Them

By Antonio Garrido / April 7, 2022

Here is a list of 100 classic “Sandler Questions” to fully understand what the buyer needs and be able to close the gap between where they are and where they want to be.

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How to Succeed at Making Real Progress [PODCAST]

By Sandler Training / April 4, 2022

Mike Montague interviews Kristen Cox, a former government official and management expert, on How to Succeed at Making Real Progress.

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The Sandler Summit is Back, Bigger and Better than Ever!

By Sandler Training / February 11, 2022

Join us for the 2022 Summit — as Sandler leads the way in transforming organizations into world-class operations through the power of resilience. The Sandler Summit is a powerful two-day hybrid event where successful business professionals across all industries learn, collaborate, and network. The event features innovative keynote sessions facilitated by industry-leading experts and top…

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How to Succeed at Virtual Selling [PODCAST]

By Sandler Training / January 25, 2022

Mike Montague interviews Kaysi Curtin, Sandler trainer from Fresno, CA, on How to Succeed at Virtual Selling. 

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The Neglected Art of Generating Referrals

By John Rosso / January 7, 2022

Every prospecting call pays dividends. What do we mean by that? Even if we get a no, we can ask ourselves where the potential is, where the opportunity is – and we can pursue that.

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A Reason to Be Invited In

By John Rosso / July 14, 2021

When you’re in the middle of a prospecting discussion – that is, when you’re initiating the first real-time voice-to-voice engagement with a possible buyer – what is your goal?

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Eight Ways Salespeople Can Sell More by Listening More

By Mike Montague / July 2, 2021

Here are eight powerful strategies for more effective listening during conversations with prospects.

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Using the Infield Shift with DISC

By Brian Jackson / April 30, 2021

It’s baseball season, and here in Southern California, we have high hopes for our teams this season.

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How to Succeed at Sandler Rule #24: Product Knowledge Can Be Intimidating When Used at the Wrong Time [PODCAST]

By Sandler Training / June 22, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated…

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Are Salespeople Really Decision Makers?

By Sandler Training / May 28, 2020

Over the years, we’ve worked with a lot of fantastic and skilled salespeople who really work at their craft.

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