Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

How to Succeed at Trade Shows

By Sandler Training / September 10, 2018

Tim Pattson is the TradeshowGuy. He is the author of Tradeshow Success, host of the TradeshowGuy Monday Morning Coffee podcast, and founder of TradeshowGuy Exhibits. He joins us to talk about the best practices for succeeding at trade shows. Find him at:  The How to Succeed Podcast is a public and free podcast from Sandler Training, the…

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Stop Telling and Start Selling

By Brad McDonald / February 23, 2017

A few years ago, my wife and I attended a Home and Garden show.  We discussed ahead of time that we wanted to get concrete borders around our yard and hoped to walk out of the show with a company selected to do the job.  There was one issue driving our intention – a neater,…

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Why Your Next Trade Show Should Have Your Maximum Interest

By Sandler Training / February 2, 2016

Got a trade show coming up for your company? The common attitude is that you need to ramp up with lots of zip and swag to attract people and get them to buy. This is the wrong approach. Here are some tips on why and how to make your next show far more valuable: 1.…

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