Sandler Blog
Stay up to date with valuable insights and advice from our expert trainers.
Sandler provides an easy way to remember the five key components of getting a mutually beneficial conversation started: the simple mnemonic PLATE. Think of it this way. To have a civilized dinner, you first put the food on the plate. The same is true for a civilized conversation. Get the mutual agreements on the PLATE,…
Read MoreSales meetings can help you win more business, but if not handled well they can cost you time in front of prospects. While no salespeople like to spend time out of the field, effective sales meetings can deliver value to them to increase the likelihood of winning business. And truthfully, if your sales meetings are not…
Read MoreYour meeting date and time has been established. You’re confident your product or service is superior to your competitors. Your goal for the meeting is to convince the prospect. You’ve planned to be there for 45 minutes. The prospect checks their calendar and realizes a few minutes before that, they’ve scheduled a meeting with some salesperson and they’re…
Read More