Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

21st Century Prospecting Book

21st Century Prospecting

By Sandler Training / November 22, 2021

Learn how to connect and engage effectively with prospective buyers.

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Who You Are vs. What You Do: A Crash Course in I/R Theory for Business Owners

By Dave Hiatt / November 12, 2021

You’re a business owner. That’s a wonderful thing! But stop and think for a moment. Is that all you are?

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How to Succeed at Avoiding Disaster [PODCAST]

How to Succeed at Avoiding Business Disaster [PODCAST]

By Sandler Training / September 7, 2020

Mike Montague interviews Gleb Tsipursky on How to Succeed at Avoiding Business Disaster.

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Sandler On-Demand Webinar

Small Business Big Sales

By Sandler Training / May 28, 2020

Prepare you and your team for business success during this time of unrest and in the recovery.

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How To Create An Effective Business Development Strategy

By Jonathan Farrington / April 13, 2020

The “Business Development Strategy” is used to underpin your main business plan and, essentially, it sets out a standard approach for developing new opportunities – either from within existing accounts, or by proactively targeting brand new potential accounts and then working to close them.

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How to Achieve Sustained Sales Growth

By Jonathan Farrington / April 12, 2020

In his book, Fundamentals of Selling, Charles Futrell identifies careful use of selling time as perhaps the distinguishing characteristic of the successful salesperson.

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How High Is Your “Customer Turnover”?

By Jonathan Farrington / April 11, 2020

It’s interesting that we regularly read articles or comments about high levels of staff turnover, but it is very rare to discover any commentary about “customer turnover.” It is almost as if it’s a taboo subject; that there is shame or embarrassment attached to it… Why? I suppose it is an admission of failure.

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Business development

Three Successful Business Development Strategies For Sales Leaders

By Dave Mattson / March 3, 2020

If you’re a sales leader, you are tasked with striking a delicate balance. Your job is not to sell for the members of your team – selling is what you hire, train, and retain good salespeople to do, after all. Yet your job is to help shape the business development strategies that make the most…

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Exceed expectations

Five Tips for Effective Sales Leaders to Set Clear Expectations

By Dave Mattson / March 3, 2020

Setting clear expectations is an important part of any sales leader’s working day. Unfortunately, it’s something that doesn’t always happen as effectively or as consistently as we might like. Here are five simple steps you can take to get better at this critical part of the job. Eliminate the words “obvious” and “obviously” from your…

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Learning & development

6 Tips for Developing a Learning and Development Strategy that Improves Employee Performance

By John Kearney / February 20, 2020

One of the main goals of an L&D strategy is to improve employees’ performance. Your training sessions must result in a motivated and resourceful staff, one able to close more sales. But how do you create a strategy that actually improves employee’s performance? Well, it is by basing your L&D strategy on facts and number…

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