Sandler Blog

Stay up to date with valuable insights and advice from our expert trainers.

How to Succeed at Overcoming Childhood Messages [Podcast]

By Sandler Training / November 18, 2019

Mike Montague interviews Wayne Dehn on How to Succeed at Overcoming Childhood Messages.

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How to Succeed at Redirecting a Prospect’s Head Trash [Podcast]

By Sandler Training / November 11, 2019

Mike Montague interviews Dan Stalp on how to succeed at redirecting prospects’ head trash.

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Ask “Why?” Five Times

By Sandler Training / May 29, 2014

There’s something to be said about children who continue to ask “why” about everything. When they ask and you respond, and they ask “Why?” again, it means they don’t have the complete answer to their question. They will continue to ask until they understand the entire concept or until the adult gets frustrated. In business,…

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Are you prepared?

By Dave Mattson / October 30, 2013

All too frequently, salespeople schedule appointments…and then forget about them until the day before the scheduled dates. Do you? Is preparation a last-minute activity often consisting of nothing more than a quick review of the notes from the original phone conversations when the appointments were scheduled…and perhaps a review of the prospects’ web sites, advertising,…

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Games Prospects Play

By Hamish Knox / July 27, 2012

Prospects like to play games with salespeople. The purpose of games prospects play is to make a salesperson feel not-OK. When a salesperson feels not-OK in front of a prospect, they are more likely to give up their time and information in the hope that their prospect will make them feel OK again. Some of…

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Better is in the Eye of the Beholder

By Hamish Knox / April 9, 2012

The two words that are guaranteed to trip up most sales people are “better” and “value.” The latter we’ll talk about in another post. Typically the “better” trap is set by a prospect at the beginning of a meeting. After introductions and polite conversation your prospect says, “so tell me how you are better than…

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Being Afraid of Asking “That Question”

By Sandler Training / January 25, 2011

Why do we think that by asking a question we’ll hurt the prospect’s feelings? What you need to remember is that that you are not responsible for how a prospect reacts to a question that you ask. Clients share with me daily the questions they’ve avoided asking for fear of upsetting the prospect. Sometimes they…

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